The Rowntree’s Fruit Stack Contain More Than 20% Fruit Juice
Michael Hemsworth — April 9, 2020 — Marketing
References: rowntrees & conveniencestore
The Rowntree’s Fruit Stack ice pops are a new product from the brand that aims to offer consumers a way to stay cool this summer that's formulated with high-quality flavor in mind. The ice lollies contain 55 calories per serving along with more than 20% real fruit content, while also maintaining a recipe that's free from artificial colors, preservatives and flavors. The frozen treats come in three distinct flavor options including Refreshing Strawberry, Juicy Orange and Zingy Apple.
Froneri UK Head of Marketing Brunhilde van Antwerp spoke on the new Rowntree’s Fruit Stack ice pops saying, "We’re really excited for the launch of the Rowntree’s Fruit Stack which offers something for everyone with three different mainstream flavors in one innovative lolly to ensure mainstream appeal, while bringing to life the fruity credentials of the brand.”
Froneri UK Head of Marketing Brunhilde van Antwerp spoke on the new Rowntree’s Fruit Stack ice pops saying, "We’re really excited for the launch of the Rowntree’s Fruit Stack which offers something for everyone with three different mainstream flavors in one innovative lolly to ensure mainstream appeal, while bringing to life the fruity credentials of the brand.”
Trend Themes
1. Fruit-packed Ice Treats - Opportunity for creating innovative frozen treats with high-quality, real fruit ingredients that cater to health-conscious consumers.
2. Healthy Refreshing Snacks - Potential for developing snacks that are low in calories and free from artificial colors, preservatives, and flavors while still offering delicious flavor options.
3. Innovative Flavor Combinations - Opportunity to experiment with unique and exciting flavor combinations in frozen treats that go beyond traditional options.
Industry Implications
1. Food and Beverage - Industry that can explore and capitalize on the growing demand for healthier frozen treats made with real fruit and natural ingredients.
2. Health and Wellness - Industry that can provide consumers with more options for guilt-free snacks that align with their desire for healthier and more natural food choices.
3. Frozen Desserts - Industry that can innovate and create new flavor profiles and combinations in frozen desserts to provide consumers with an exciting and refreshing experience.
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