Byredo's Rouge Chaotique Combines Wildness and Sweetness
Laura McQuarrie — October 5, 2023 — Fashion
Byredo's Rouge Chaotique is one of the brand's newest scents and it's the label's first oud gourmand fragrance in the Night Veils collection. With contradictory notes, this perfume blends the spicy notes of oud and saffron with sweet, syrupy plum and nutty praline. This intense, genderless scent was inspired by the creative director and founder of Byredo, Ben Gorham, and the belief that "accepting the chaos within any creative process can result in singular forms of expression."
Rouge Chaotique is a scent that radiates with body heat and lingers for hours, sharing juicy, sensual, velvety-smooth notes.
Oud fragrances, with their rich and exotic scent, have seen remarkable demand in recent years, delivering a distinctive olfactory experience for those who desire memorable olfactory experiences with a touch of luxury and innovation.
Rouge Chaotique is a scent that radiates with body heat and lingers for hours, sharing juicy, sensual, velvety-smooth notes.
Oud fragrances, with their rich and exotic scent, have seen remarkable demand in recent years, delivering a distinctive olfactory experience for those who desire memorable olfactory experiences with a touch of luxury and innovation.
Trend Themes
1. Luxury Oud Fragrances - The demand for oud fragrances continues to rise as consumers seek distinctive olfactory experiences with a touch of luxury and innovation.
2. Contradictory Notes - Perfumes that blend contradictory notes, such as the spicy oud and saffron with sweet plum and nutty praline, offer disruptive innovation opportunities in the fragrance industry.
3. Genderless Scents - Genderless scents like Byredo's Rouge Chaotique provide a disruptive innovation opportunity by catering to a broader audience that seeks unique and inclusive fragrance options.
Industry Implications
1. Fragrance Industry - The fragrance industry can tap into the rising demand for luxury oud fragrances, offering consumers a unique olfactory experience.
2. Perfume Manufacturing - Manufacturers who experiment with blending contradictory notes in perfumes can take advantage of disruptive innovation opportunities in the fragrance industry.
3. Cosmetics Retail - Cosmetics retailers can embrace the growing trend of genderless scents, like Byredo's Rouge Chaotique, and offer inclusive fragrance options to a wider range of customers.
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