Disney and Swarovski Teamed Up to Make Elegant Rose Jewelry Pieces
Laura McQuarrie — April 5, 2017 — Fashion
One of the more high-end product lines to be created as part of a collaboration to promote Disney's Beauty and the Beast 2017 movie are Swarovski's elegant rose jewelry pieces.
Swarovski had a hand in creating some of the most iconic details in the live-action film, such as the glass bell jar that protected the enchanted rose and adding sparkle to Belle's iconic yellow ballgown with 2,160 crystals. In turn, Disney worked with Swarovski for the creation of the Beauty and the Beast Atelier Swarovski Jewellery Collection, which features everything from $550 chokers to $60 hairpins.
Although most fairy tale movie merchandise is geared towards kids, the release of luxurious products that promote Disney's newest Beauty and the Beast tug at the hearts of Millennials who fell in love with the original, animated version of the film.
Swarovski had a hand in creating some of the most iconic details in the live-action film, such as the glass bell jar that protected the enchanted rose and adding sparkle to Belle's iconic yellow ballgown with 2,160 crystals. In turn, Disney worked with Swarovski for the creation of the Beauty and the Beast Atelier Swarovski Jewellery Collection, which features everything from $550 chokers to $60 hairpins.
Although most fairy tale movie merchandise is geared towards kids, the release of luxurious products that promote Disney's newest Beauty and the Beast tug at the hearts of Millennials who fell in love with the original, animated version of the film.
Trend Themes
1. Luxury Movie Merchandise - The release of high-end products based on popular movies appeals to a Millennial audience who values nostalgia and quality.
2. Crossover Collaborations - Partnerships between well-known brands, like Disney and Swarovski, create unique and luxurious product lines with a wider consumer reach.
3. Iconic Film-inspired Jewelry - Creating jewelry pieces that incorporate iconic elements from films, such as the enchanted rose from Beauty and the Beast, caters to the demand for fashionable and sentimental accessories.
Industry Implications
1. Film Merchandise - The film merchandise industry can explore opportunities to expand into luxury products to target a wider demographic of movie enthusiasts.
2. Fashion Accessories - The fashion accessories industry can collaborate with movie studios to create unique and elegant products that appeal to a fashion-forward and movie-loving consumer base.
3. Jewelry - The jewelry industry can leverage iconic film elements and partnerships with entertainment brands to create exclusive pieces that evoke nostalgia and attract collectors.
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