Biko's New Delicate Line of Jewelry Supports RETHINK Breast Cancer
Riley von Niessen — October 11, 2019 — Social Good
References: rethinkbreastcancer & ilovebiko
Ahead of Breast Cancer Awareness Month, Biko joined with RETHINK Breast Cancer to support the many women who are affected by the disease, offering 20% of the proceeds from each piece sold of its rose gold jewelry collection to the non-profit.
All of the jewelry is expertly crafted in Toronto, and comes packaged in luxurious pink velvet bags. To make them suitable for sensitive ears, Biko crafts the earrings from rose gold plates and uses hypoallergenic posts. The jewelry line boasts a minimalist aesthetic that makes all of the pieces easy to wear for any occasion, with delicate details that make them stand out.
Apart from the artful earrings, the rose gold jewelry line includes a range of bracelet designs and a necklace as well.
All of the jewelry is expertly crafted in Toronto, and comes packaged in luxurious pink velvet bags. To make them suitable for sensitive ears, Biko crafts the earrings from rose gold plates and uses hypoallergenic posts. The jewelry line boasts a minimalist aesthetic that makes all of the pieces easy to wear for any occasion, with delicate details that make them stand out.
Apart from the artful earrings, the rose gold jewelry line includes a range of bracelet designs and a necklace as well.
Trend Themes
1. Charitable Jewelry - Integrating a charitable initiative with product sales can be an effective marketing strategy in promoting conscious capitalism.
2. Minimalist Jewelry - Minimalist designs can provide versatile style options while reducing production costs.
3. Hypoallergenic Accessories - Demand for hypoallergenic jewelry presents opportunities for product development and market expansion.
Industry Implications
1. Jewelry - Jewelry companies can integrate charitable partnerships to promote social responsibility and positive brand image.
2. Non-profit - Non-profits can partner with companies to create mutually beneficial opportunities that engage consumers and drive charitable donations.
3. Healthcare - Healthcare companies can expand product offerings to include hypoallergenic accessories for individuals with sensitive skin.
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