A & W Restaurants Advertised Its Root Beer Mugs with a Retro Ad
Riley von Niessen — August 5, 2016 — Marketing
A & W Restaurants joined with advertising agency Cornett and InStyle TV to create a purposely dated infomercial that promotes its Root Beer mugs.
Although the ad was meant to be humorous, it also manages to be incredibly accurate -- containing a heartfelt music track and low-quality definition that makes it look like it was filmed in the 1980s. It also bolsters additional uses for the Root Beer mugs with a hint of satire, with the infomercial's narrator telling viewers that they use it to hold straws on the counter or put their favorite A & W snacks in the Root Beer mugs to enjoy -- offering the brand's cheese curds and corn dog nuggets as examples.
The company's bear mascot makes a debut to depicts this, who is shown in its iconic orange sweater and hat while lounging on a couch as it rubs its belly.
Although the ad was meant to be humorous, it also manages to be incredibly accurate -- containing a heartfelt music track and low-quality definition that makes it look like it was filmed in the 1980s. It also bolsters additional uses for the Root Beer mugs with a hint of satire, with the infomercial's narrator telling viewers that they use it to hold straws on the counter or put their favorite A & W snacks in the Root Beer mugs to enjoy -- offering the brand's cheese curds and corn dog nuggets as examples.
The company's bear mascot makes a debut to depicts this, who is shown in its iconic orange sweater and hat while lounging on a couch as it rubs its belly.
Trend Themes
1. Retro Advertising - Opportunity for businesses to create purposely dated infomercials or ads to evoke nostalgia and capture attention.
2. Nostalgia Marketing - Opportunity for brands to leverage nostalgia to create emotional connections and resonate with consumers.
3. Humorous Advertising - Opportunity for brands to use humor in their ads to entertain and engage audiences.
Industry Implications
1. Fast Food - Opportunity for fast food chains to incorporate retro advertising techniques to promote their products and create a sense of nostalgia.
2. Beverage - Opportunity for beverage companies to tap into nostalgia marketing by reviving old branding or using retro advertising strategies.
3. Advertising and Marketing - Opportunity for advertising agencies to help brands develop and execute retro advertising campaigns that resonate with consumers.
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