The New Hotel Search Tool on Google is Amazing
Lu Ann Pannunzio — July 29, 2011 — World
Hotel Finder is a new search tool that Google has launched as an experiment. The main focus of the tool is to help users, based on their preferences, find the perfect hotel for their travel needs at an affordable price. However, at this time, this neat new tool is only available in the United States. It is anticipated that if there is a great success it will move forward to the rest of the world.
The preference options that the users have with the Hotel Finder are their location, hotel's star rating, dates, and price. After the information needed is inputted successfully, Hotel Finder will search and give the users their top recommendations on either Google Map or a list.
When you choose the option you like the best for your travels, you can click the 'book' button that will direct you to hotel booking site. At this time, Google does not plan to focus on booking hotels themselves.
The preference options that the users have with the Hotel Finder are their location, hotel's star rating, dates, and price. After the information needed is inputted successfully, Hotel Finder will search and give the users their top recommendations on either Google Map or a list.
When you choose the option you like the best for your travels, you can click the 'book' button that will direct you to hotel booking site. At this time, Google does not plan to focus on booking hotels themselves.
Trend Themes
1. Personalized Hotel Search - The trend of personalized hotel search tools like Google's Hotel Finder creates opportunities for businesses to offer customized recommendations based on user preferences.
2. Geo-targeted Travel Apps - The rise of geo-targeted travel apps, exemplified by Google's Hotel Finder, opens up possibilities for businesses to provide location-specific recommendations and deals to travelers.
3. Integration of Travel Planning and Booking - The integration of travel planning tools like Google's Hotel Finder and booking platforms presents disruptive innovation opportunities for businesses to offer a seamless end-to-end travel experience for customers.
Industry Implications
1. Hospitality Industry - The hospitality industry can leverage personalized hotel search tools to enhance their booking platforms and provide tailored recommendations to travelers.
2. Travel Technology Industry - The travel technology industry can capitalize on the trend of geo-targeted travel apps by developing innovative solutions that offer location-specific recommendations and deals to users.
3. Online Travel Booking Industry - The integration of travel planning and booking tools offers disruptive innovation opportunities for online travel booking platforms to streamline the travel booking process and enhance the user experience.
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