The Ronnie Fieg Asics Gel Lyte III Heat up the City Streets
Ryan Hinkson — May 12, 2010 — Fashion
References: ronniefieg & highsnobiety
I have to admit at first I didn't realize that these pictures were for a pair of shoes. Model Tanaya Henry does a great job of drawing attention to herself, but eventually you'll notice the Ronnie Fieg Asics Gel Lyte III--a.k.a. the 'Super Reds.'
Rocking a black swimsuit and a black leather jacket, Henry takes the 'Super Reds' to the streets to show them off in a variety of poses. There are some really cool shots of the Ronnie Fieg Asics Gel Lytes in front of graffiti-covered walls and in back alleys that provide cool contrast to the red and gray sneakers.
Rocking a black swimsuit and a black leather jacket, Henry takes the 'Super Reds' to the streets to show them off in a variety of poses. There are some really cool shots of the Ronnie Fieg Asics Gel Lytes in front of graffiti-covered walls and in back alleys that provide cool contrast to the red and gray sneakers.
Trend Themes
1. Shoevertising - Shoe brands can utilize unconventional locations and models to create attention-grabbing campaigns.
2. Street Fashion - Brands can leverage street culture and graffiti settings to promote their products.
3. Model Marketing - Using popular models can generate buzz and attract attention to a brand's offerings.
Industry Implications
1. Footwear - Footwear companies can explore innovative advertising strategies to pique consumer interest.
2. Fashion - Fashion brands can incorporate urban aesthetics and subcultures to differentiate their products.
3. Marketing and Advertising - Agencies can tap into the power of street fashion and edgy campaigns to create impactful brand messaging.
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