‘Pride and Prejudice and Zombies' Blends Jane Austen + Undead M
Alex Covert — January 30, 2009 — Marketing
Jane Austen’s romance novel, ‘Pride and Prejudice,’ was published in 1813 and is considered a literary classic. It is a story set in Georgian England and is an age-old tale of love and lust--and zombies?
Seth Grahame-Smith has added a little horror to Austen’s work in his newly titled book ‘Pride and Prejudice and Zombies: The Classic Regency Romance--Now with Ultraviolent Zombie Mayhem!.’ You can preorder it at the link below.
Implications - Consumers are looking for classic products that are integrated with some aspect of modernity. Designs that feature a familiar element while still staying in touch with a contemporary aesthetic are appealing to those who want the best of both worlds. Companies trying to increase their appeal could focus on this when coming out with new items.
Seth Grahame-Smith has added a little horror to Austen’s work in his newly titled book ‘Pride and Prejudice and Zombies: The Classic Regency Romance--Now with Ultraviolent Zombie Mayhem!.’ You can preorder it at the link below.
Implications - Consumers are looking for classic products that are integrated with some aspect of modernity. Designs that feature a familiar element while still staying in touch with a contemporary aesthetic are appealing to those who want the best of both worlds. Companies trying to increase their appeal could focus on this when coming out with new items.
Trend Themes
1. Classic-modern Integration - Consumers are seeking classic products that are integrated with modern elements, offering a combination of familiarity and contemporary aesthetic.
2. Horror Mashups - There is a demand for mashups that blend unexpected genres, such as romance novels with horror elements like zombies.
3. Nostalgic Revivals - Reviving and remixing classic stories and novels with a modern twist has the potential to attract nostalgic consumers seeking new experiences.
Industry Implications
1. Publishing - Publishing companies can explore new opportunities by creating and promoting hybrid books that bring together different genres.
2. Film and TV - The film and TV industry can capitalize on the trend of remixing classic novels by adapting them into unique and captivating visual experiences.
3. Fashion and Design - Fashion and design brands can take inspiration from the classic-modern integration trend to create products that combine timeless elements with contemporary aesthetics.
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