The New M&Ms Flavors Help Consumers Celebrate Valentine's Day
Katherine Pendrill — January 11, 2016 — Lifestyle
References: theimpulsivebuy & bustle
With Valentine's Day only a month away, M&Ms has announced the release of two romantic candy flavors that are sure to delight that special someone.
Valentine's Day has long been associated with chocolate, however it can be a bit boring to give the same box of sweets each and every year. These special Valentine's Day M&M flavors provide consumers with two tasty new options: White Strawberry Shortcake and Strawberry Chocolate. The former is available at Target and features a fudgy white chocolate filling inside a strawberry-flavored exterior. On the other hand, the Strawberry Chocolate M&Ms are exclusive to Walmart and features a milk chocolate filling beneath the strawberry flavored coating.
With two delicious new flavors to choose from, these seasonal candies are perfect for treating your partner or yourself to something sweet.
Valentine's Day has long been associated with chocolate, however it can be a bit boring to give the same box of sweets each and every year. These special Valentine's Day M&M flavors provide consumers with two tasty new options: White Strawberry Shortcake and Strawberry Chocolate. The former is available at Target and features a fudgy white chocolate filling inside a strawberry-flavored exterior. On the other hand, the Strawberry Chocolate M&Ms are exclusive to Walmart and features a milk chocolate filling beneath the strawberry flavored coating.
With two delicious new flavors to choose from, these seasonal candies are perfect for treating your partner or yourself to something sweet.
Trend Themes
1. Romantic Candy Flavors - Valentine's Day themed candy flavors provide opportunities for companies to innovate and create new, unique flavor offerings.
2. Holiday-driven Product Releases - Seasonal product releases could serve as a catalyst for companies to seize on sales opportunities during specific holidays.
3. Limited Edition Products - Limited edition products, such as these Valentine's Day themed M&Ms, are a great way to generate buzz and excitement around a product release.
Industry Implications
1. Confectionery Manufacturing - Confectionery manufacturers can leverage the popularity of limited edition holiday products to drive sales and innovation in their industry.
2. Retail - Retailers can capitalize on holiday-themed product releases to attract the attention of consumers and increase sales.
3. Marketing and Advertising - Marketing and advertising professionals can create campaigns to promote seasonal product releases and help differentiate them from competitors.
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