The Rolls-Royce Spirit of Ecstasy Hood Ornament Was Updated
Michael Hemsworth — February 8, 2022 — Autos
References: rolls-roycemotorcars & uncrate
The iconic Rolls-Royce Spirit of Ecstasy hood ornament has been given a refresh by the brand after being used for 111-years to help update its aesthetic and ready it for the next century. The hood ornament emblem maintains the aerodynamic design of the original but with a lower stance along with one foot braced to the wind. The emblem thus appears even more graceful than the original and will help to further set the vehicles apart from others on the road now as well as into the future.
The Rolls-Royce Spirit of Ecstasy hood ornament stands slightly lower than the original at 82.73mm versus 100.01mm and is expected to start showing up on upcoming vehicle hoods soon.
The Rolls-Royce Spirit of Ecstasy hood ornament stands slightly lower than the original at 82.73mm versus 100.01mm and is expected to start showing up on upcoming vehicle hoods soon.
Trend Themes
1. Automotive Ornament Modernization - Car manufacturers are looking to modernize traditional auto accessories like hood ornaments to stay relevant in the next century.
2. Sleek Auto Design - The redesign of the Rolls-Royce hood ornament highlights a trend towards sleek, aerodynamic design in the auto industry.
3. Luxury Car Customization - Luxury car manufacturers are finding new ways to personalize each vehicle for their customers, such as custom hood ornaments.
Industry Implications
1. Automotive Manufacturing - Automotive companies can explore opportunities in modernizing and personalizing traditional car accessories to add value to their vehicles.
2. Luxury Goods - As more car companies introduce personalized features like hood ornaments, there is room for luxury goods companies to expand into the automotive industry.
3. Design and Innovation - Design firms can partner with automotive companies to help modernize and redesign traditional auto accessories while keeping the brand identity intact.
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