The Rolls-Royce Phantom II Celebrates the Last Decade
Laura McQuarrie — August 22, 2013 — Autos
References: rolls-roycemotorcars & passion4luxury.blogspot
The Rolls-Royce Phantom II was recently unveiled as the first car from the 'Home of Rolls-Royce Collection.' This collection is a celebration of "10 years of production at its Goodwood, England home."
The Phantom II saloon is a gorgeous vehicle that features intricate detailing in order to properly honor its past. Several wooden surfaces on the car's interior use a technique called marquetry, which involves interlaying intricate patterns and designs into pieces of wood. These pieces consist of over 170 segments and 11 different types of wood. An example of this beautiful work can be seen on the car's glove compartment.
There are other extremely labor-intensive details on the car, like the 100,000 stitches that make up the compass pattern on the armrests and console lid. Cars from the Home of Rolls-Royce Collection will be available later this fall.
The Phantom II saloon is a gorgeous vehicle that features intricate detailing in order to properly honor its past. Several wooden surfaces on the car's interior use a technique called marquetry, which involves interlaying intricate patterns and designs into pieces of wood. These pieces consist of over 170 segments and 11 different types of wood. An example of this beautiful work can be seen on the car's glove compartment.
There are other extremely labor-intensive details on the car, like the 100,000 stitches that make up the compass pattern on the armrests and console lid. Cars from the Home of Rolls-Royce Collection will be available later this fall.
Trend Themes
1. Intricately-crafted Luxury - The use of marquetry and other labor-intensive techniques in luxury cars provides opportunities for niche markets that prioritize hand-crafted techniques.
2. Celebration Collections - Creating collections that celebrate a company's milestones allows for a unique marketing opportunity and introduction of limited edition products that can generate increased demand and revenue.
3. Heritage Remodeling - Renovating and upgrading classic vehicles with modern technology while still preserving the car’s heritage provides opportunities for luxury car manufacturers to tap into the growing market of classic car collectors and enthusiasts.
Industry Implications
1. Luxury Automotive - The use of intricate design techniques and celebrating milestones in limited edition collections provides opportunities for luxury car brands to differentiate their products and cater to niche audiences.
2. Hand-crafted Products - The attention to detail and use of traditional, hand-crafted techniques in luxury vehicles can inspire similar techniques and craftsmanship in other high-end products such as furniture and jewelry.
3. Classic Car Restoration - Combining traditional aesthetics with modern technology can allow for a niche market of classic car collectors to relive their past and increase the value of vintage and classic cars.
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