Rolex Honors its Roots with the First Perpetual 1908
References: newsroom.rolex & designtaxi
Rolex presents its new Perpetual 1908 timepiece, which is a modern take on a heritage timepiece that simultaneously celebrates the year 1908. It is the year when founder Hans Wildord first conceived the name of the brand, marking a special milestone for Rolex.
The debut timepiece kicks off the brand's Perpetual collection and it is defined by its slim case, which is available in 18 ct white or yellow gold. This is detailed with a slightly domed and fluted bezel for an elegant exterior complemented by a clear case back to have a close look at the details of its movement. The dial notably arrives in either intense white or intense black and features Arabic numerals at the three, nine, and 12 as well as the index hour markers.
Image Credit: Rolex, JVA Studios
The debut timepiece kicks off the brand's Perpetual collection and it is defined by its slim case, which is available in 18 ct white or yellow gold. This is detailed with a slightly domed and fluted bezel for an elegant exterior complemented by a clear case back to have a close look at the details of its movement. The dial notably arrives in either intense white or intense black and features Arabic numerals at the three, nine, and 12 as well as the index hour markers.
Image Credit: Rolex, JVA Studios
Trend Themes
1. Heritage Timepieces - Expanding on the popularity of heritage timepieces, Rolex presents the Perpetual 1908, a modern interpretation of its founding year.
2. Slim Case Design - Rolex introduces the Perpetual 1908 with a slim case in 18 ct white or yellow gold, offering a sleek and elegant aesthetic.
3. Intense Dial Variations - In a nod to its heritage, Rolex's Perpetual 1908 features intense white or intense black dial options with Arabic numerals and index hour markers.
Industry Implications
1. Luxury Timepiece - The luxury timepiece industry can explore the growing demand for heritage timepieces with modern interpretations, like the Perpetual 1908 by Rolex.
2. Jewelry - The jewelry industry can capitalize on the trend towards slim case designs with gold materials, as seen in Rolex's Perpetual 1908.
3. Fashion Accessories - Fashion accessory brands can consider offering intense dial variations, such as intense white or intense black, to satisfy consumers looking for unique and heritage-inspired designs.
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