The Rojo’s Mexican Style Street Corn Dip is Traditionally Crafted
Michael Hemsworth — August 30, 2020 — Marketing
References: rojossalsa & preparedfoods
Elote or Mexican street corn is a simply yet delicious dish that is hard to resist but usually reserved for purchase from a street vendor or an authentic restaurant, which is something the Rojo’s Mexican Style Street Corn Dip has been crafted to change.
The dip is authentically crafted with the flavor of Mexican street corn, which is achieved using premium ingredients like yellow corn, roasted corn, cheddar, green chilis and cotija cheeses. The dip is free from artificial flavors and preservatives, and comes packaged in a 12 ounce container that is suitable for warming up in the microwave.
The Rojo’s Mexican Style Street Corn Dip is positioned for a nationwide launch in September 2020 at grocery stores in the refrigerated dairy case.
The dip is authentically crafted with the flavor of Mexican street corn, which is achieved using premium ingredients like yellow corn, roasted corn, cheddar, green chilis and cotija cheeses. The dip is free from artificial flavors and preservatives, and comes packaged in a 12 ounce container that is suitable for warming up in the microwave.
The Rojo’s Mexican Style Street Corn Dip is positioned for a nationwide launch in September 2020 at grocery stores in the refrigerated dairy case.
Trend Themes
1. Street Food-inspired Dips - The popularity of street food-like flavors and convenience of dips provide opportunities for food companies to create innovative products like Rojo’s Mexican Style Street Corn Dip.
2. Authenticity in Packaged Foods - Consumers are looking for authentic, traditionally-crafted foods in a convenient package, like Rojo’s Mexican Style Street Corn Dip.
3. Premium Ingredients in Packaged Foods - Consumers are increasingly willing to pay a premium for high-quality, natural ingredients in their packaged foods, creating an opportunity for innovative products like Rojo’s Mexican Style Street Corn Dip.
Industry Implications
1. Food Manufacturing - Food manufacturers can create innovative, authentic, street food-inspired products, like dips made from premium ingredients, to cater to consumers’ demand for convenience without sacrificing flavor.
2. Refrigerated Dairy Products - The refrigerated dairy products industry can capitalize on the trend of authentic and high-quality ingredients in packaged foods by producing and marketing products like Rojo’s Mexican Style Street Corn Dip.
3. Grocery Retail - Grocery stores can attract consumers looking for street food-like flavors with innovative dips like Rojo's Mexican Style Street Corn Dip and capitalize on the growing trend in this industry for ready-to-eat, grab-and-go foods.
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