Roger Federer Unveils THE ROGER PRO Shoe with Function
Tennis athlete Roger Federer introduces his first ever tennis shoe with the unveiling of the ROGER PRO sneaker model. Federer is also recognized as Swiss Maestro and the competitive footwear model is on brand with high performing design and style.
The shoes are a reimagined iteration of the signature running technology by On, delivering vertical movement energy. The design caters to the side to side steps to ensure that the signature shoes have the cushioned elements of a running shoe and the stability that comes with a cross trainer. Additional details of the shoe include a midfoot cage for comfort and a soft foam midsole foundation. All of this sits on top of a rounded outsole unit for seamless transition.
Image Credit: On
The shoes are a reimagined iteration of the signature running technology by On, delivering vertical movement energy. The design caters to the side to side steps to ensure that the signature shoes have the cushioned elements of a running shoe and the stability that comes with a cross trainer. Additional details of the shoe include a midfoot cage for comfort and a soft foam midsole foundation. All of this sits on top of a rounded outsole unit for seamless transition.
Image Credit: On
Trend Themes
1. Vertical Movement Shoes - Opportunity for sports companies to create shoes that generate and harness vertical movement energy for optimized performance.
2. Multi-functional Sports Shoes - Opportunity for footwear companies to design shoes that combine elements of different types of shoes to maximize comfort and performance.
3. Athlete-collaborated Shoe Design - Opportunity for footwear companies to partner with athletes for unique, high-performing shoe design and branding.
Industry Implications
1. Sports Footwear Industry - Opportunity for companies in the sports footwear industry to integrate more advanced technology and collaboration with athletes to create new, innovative products.
2. Athletic Performance Equipment Industry - Opportunity for companies in the athletic performance equipment industry to expand product offerings to include unique and innovative shoe designs.
3. Professional Athlete Branding Industry - Opportunity for companies in the professional athlete branding industry to partner with athletes and create unique, athlete-designed product lines that stand out in the market.
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