ROCKI Turns Any Speaker into a WiFi Sound System
Laura McQuarrie — March 26, 2014 — Tech
References: kickstarter & myrocki
ROCKI is a small WiFi-enabled gadget that turns any speaker, new or old, into a wireless speaker system. From there, with the help of an WiFi connection and the free ROCKI app, you can enjoy music all over your home without cords, wires and the inevitable tangles that come with them.
ROCKI’s successful crowdfunding project on Kickstarter raised an astounding $200,000 in just three weeks, which was well above its initial $50,000 target and stretch goal.
With such overwhelming support and interest the project, ROCKI has now confirmed that it is working with popular music streaming services Spotify and Deezer to give users even more musical choices and freedom. A single gem-like ROCKI plug-in is available online for $49 and ships worldwide, with seven bright colors to choose from.
ROCKI’s successful crowdfunding project on Kickstarter raised an astounding $200,000 in just three weeks, which was well above its initial $50,000 target and stretch goal.
With such overwhelming support and interest the project, ROCKI has now confirmed that it is working with popular music streaming services Spotify and Deezer to give users even more musical choices and freedom. A single gem-like ROCKI plug-in is available online for $49 and ships worldwide, with seven bright colors to choose from.
Trend Themes
1. Wireless Sound Systems - ROCKI's WiFi-enabled gadget turns any speaker into a wireless speaker system, disrupting the traditional wired sound system market.
2. Crowdfunding Success - ROCKI's impressive Kickstarter campaign demonstrates the potential for crowdfunding to raise substantial funds for innovative products.
3. Music Streaming Integration - ROCKI's partnership with popular music streaming services Spotify and Deezer highlights the increasing demand for seamless integration between audio devices and streaming platforms.
Industry Implications
1. Audio Equipment - The rise of ROCKI and similar wireless sound system technologies presents new opportunities for the audio equipment industry to develop innovative wireless devices.
2. E-commerce - The success of ROCKI's crowdfunding campaign and global shipping capabilities indicate a potential disruption to the traditional retail model for audio equipment.
3. Streaming Services - The integration of ROCKI with Spotify and Deezer signifies the need for music streaming services to collaborate with hardware manufacturers to enhance user experience and expand their customer base.
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