Rock & Republic's Forbidden Love in S/S 2009
mediterranean — May 1, 2009 — Marketing
References: rockandrepublic & homotography.blogspot
Rock & Republic have unleashed a sinister Spring/Summer 2009 ad campaign under the art direction of Julia Restoin-Roitfeld, who is the daughter of the editor of French Vogue, Carine Roitfeld.
Even though it is open to interpretation, the ads feature two young people in a hotel room engaging in what appears to be a forbidden relationship.
The campaign was photographed by Maciek Kobielski with models Cartwright Lee and Diana Dondoe.
Implications - Advertising that is infused with scandalous, provocative, or shocking imagery generates widespread buzz in the public sphere which sparks consumption. Consumers are eager to indulge in boundary-pushing art forms or styles that are unconventional because they create an escape from the everyday restrictions that surround daily life.
Even though it is open to interpretation, the ads feature two young people in a hotel room engaging in what appears to be a forbidden relationship.
The campaign was photographed by Maciek Kobielski with models Cartwright Lee and Diana Dondoe.
Implications - Advertising that is infused with scandalous, provocative, or shocking imagery generates widespread buzz in the public sphere which sparks consumption. Consumers are eager to indulge in boundary-pushing art forms or styles that are unconventional because they create an escape from the everyday restrictions that surround daily life.
Trend Themes
1. Scandalous Advertising - Creating ad campaigns infused with scandalous, provocative, or shocking imagery to generate widespread buzz and spark consumption.
2. Boundary-pushing Art Forms - Developing unconventional art forms or styles that provide an escape from everyday restrictions and appeal to consumers seeking novelty.
3. Unconventional Fashion Styles - Exploring fashion styles that challenge traditional norms and expectations to attract consumers looking for unique and nonconformist clothing options.
Industry Implications
1. Advertising and Marketing - Opportunities for agencies to create attention-grabbing ad campaigns that incorporate scandalous or provocative imagery to generate buzz and increase consumer engagement.
2. Art and Design - Potential for artists and designers to experiment with boundary-pushing art forms that challenge societal norms and attract an audience seeking unconventional experiences.
3. Fashion and Apparel - Emerging market for unconventional fashion brands that offer unique and nonconformist styles, appealing to consumers looking to express their individuality and break free from traditional fashion norms.
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