Oliver Uberti's Robot Revolution Posters Creatively Depict Uprising
Paul Maccarone — July 18, 2013 — Marketing
References: oliveruberti & designtaxi
Designer Oliver Uberti cleverly associates robot revolution propaganda with the Liberty Street Robot Supply & Repair for its marketing campaign. These posters are such a great way to both increase brand awareness and at the same time develop brand advocates.
With lines like, "every typo brings us one step closer to the robot revolution," it's hard not to find the posters endearingly witty. Astutely designed with a red, blue and beige color theme, it immediately conjures a patriotic image of America. The Liberty Street Robot Supply & Repair is truly a paradox as it's actually a volunteer-driven, non-profit, creative writing and tutoring center. Definitely not what you expect, but that's the point it's trying to convey about creative writing; you have to think outside the box and truly explore your imagination. It appears the company has masted such unbounded thinking techniques as its robot revolution campaign is sure to garner attention.
With lines like, "every typo brings us one step closer to the robot revolution," it's hard not to find the posters endearingly witty. Astutely designed with a red, blue and beige color theme, it immediately conjures a patriotic image of America. The Liberty Street Robot Supply & Repair is truly a paradox as it's actually a volunteer-driven, non-profit, creative writing and tutoring center. Definitely not what you expect, but that's the point it's trying to convey about creative writing; you have to think outside the box and truly explore your imagination. It appears the company has masted such unbounded thinking techniques as its robot revolution campaign is sure to garner attention.
Trend Themes
1. Robot Revolution Propaganda - Creating and using robot revolution propaganda in marketing campaigns can increase brand awareness and develop brand advocates.
2. Witty and Creative Posters - Designing clever and visually appealing posters can effectively capture attention and convey messages.
3. Paradoxical Branding - Using contradictory elements in branding, such as a non-profit creative center promoting robot revolution, can generate intrigue and spark interest.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can embrace the use of robot revolution propaganda to create engaging campaigns and increase brand loyalty.
2. Design and Visual Communications - The design and visual communications industry can explore the use of wit and creativity in poster design to effectively communicate messages and grab attention.
3. Education and Creative Writing - The education and creative writing industry can leverage paradoxical branding to attract students and promote imaginative thinking.
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