The Rob Zombie Woolite Ad Stretches Clothes to the Limit
Jamie Danielle Munro — June 27, 2011 — Lifestyle
References: shocktillyoudrop & theawesomer
For anyone looking for a personification of what happens to clothes each and every time they are put through the wash, the Rob Zombie Woolite ad explains it all.
Rob Zombie is known for his slightly disturbing music videos and directorial techniques, with medieval methods a common element in many of his films. Here, these methods are used to promote a no-damage inducing laundry detergent that keeps clothes fresh. The video is clever and discomforting at the same time, typical of a Zombie flick. Either way, this Rob Zombie Woolite ad does a great job at promoting detergent with a tortuous twist.
Implications - Many contemporary laundry detergent ads use smiling families and upbeat tones to promote the product. Here, the director inverts this dominant pattern and creates a commercial that is dark and mysterious. Going against the presiding motifs is a great way for a business to stand out and gain attention from consumers.
Rob Zombie is known for his slightly disturbing music videos and directorial techniques, with medieval methods a common element in many of his films. Here, these methods are used to promote a no-damage inducing laundry detergent that keeps clothes fresh. The video is clever and discomforting at the same time, typical of a Zombie flick. Either way, this Rob Zombie Woolite ad does a great job at promoting detergent with a tortuous twist.
Implications - Many contemporary laundry detergent ads use smiling families and upbeat tones to promote the product. Here, the director inverts this dominant pattern and creates a commercial that is dark and mysterious. Going against the presiding motifs is a great way for a business to stand out and gain attention from consumers.
Trend Themes
1. Dark Detergent Commercials - Businesses can create detergent commercials that go against the norm by making them dark and mysterious, which can help them stand out and gain attention from consumers.
2. Medieval Marketing Techniques - Businesses can use medieval marketing techniques, such as those featured in the Rob Zombie Woolite ad, to create discomforting yet attention-grabbing advertisements for their products.
3. Tortuous Advertising Campaigns - Creating an advertising campaign that is clever and discomforting, like the Rob Zombie Woolite ad, can help businesses promote their products in a unique and memorable way.
Industry Implications
1. Laundry Detergent Industry - The laundry detergent industry can use dark and mysterious marketing techniques, such as those featured in the Rob Zombie Woolite ad, to differentiate themselves and attract consumers.
2. Marketing and Advertising Industry - The marketing and advertising industry can explore the use of medieval and other unconventional marketing techniques to create unique and attention-grabbing advertisements for their clients.
3. Entertainment Industry - The entertainment industry can partner with businesses to create memorable and creative advertising campaigns that utilize the expertise of directors like Rob Zombie to help promote their products.
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