The #RoarForChange Campaign Uses the Power of Star Wars to Help Kids
Justin Lam — May 7, 2018 — Social Good
References: forceforchange.starwars & cnet
In preparation for the release of Solo: A Star Wars Story, Disney and Lucasfilm launched a #RoarForChange campaign. Focused primarily on the iconic Chewbacca roar, the charity campaign tasks fans with posting a video of their best impression of the character, with Force for Change U.S. donating $1 for every video posted. The donations made through this campaign will go towards UNICEF USA, with a limit of $1 million. The donations garnered by UNICEF will be used to support the charity's lifesaving work for children around the world.
The #RoarForChange campaign will be handled by the Star Wars: Force for Change charitable initiative, which was first founded in 2014. Since the charity's inception, it has focused on using Star Wars to empower and improve the lives of children and has raised over $16 million to date for charitable causes around the world.
The #RoarForChange campaign will be handled by the Star Wars: Force for Change charitable initiative, which was first founded in 2014. Since the charity's inception, it has focused on using Star Wars to empower and improve the lives of children and has raised over $16 million to date for charitable causes around the world.
Trend Themes
1. Charitable Campaigns - There is an opportunity for companies to leverage their brand and generate charitable campaigns that promote social causes.
2. Social Media Challenges - Companies can utilize social media challenges to promote their message and help generate donations when linked to a charitable campaign.
3. Fan Engagement - Marketers can use fan engagement campaigns to promote their products while supporting social causes and promoting positively related brand sentiments.
Industry Implications
1. Entertainment - Entertainment industry companies can use their franchises to create charitable campaigns and help generate donations, promoting their brand and socially responsible initiatives.
2. Marketing - Marketing companies can develop fan engagement campaigns that promote their products while providing authentic support to socially responsible initiatives.
3. Non-profit - Non-profit organizations can leverage social media challenges to encourage donations and support charitable causes, strengthening their fundraising efforts and brand sense of community.
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