The Roar Plant-Based Ice Cream is Indulgent
Michael Hemsworth — January 30, 2020 — Marketing
References: roaricecream & foodbev
The Roar plant-based ice cream has been launched by UK-based Froneri, the joint venture owned by Nestlé and R&R, as a new dessert option with a social good twist. The ice cream aims to help endangered wild cats thanks to a long-term partnership that has been forged with Panthera to support the Tigers Forever fund. This aims to increase the tiger population by at least 50% over the course of a 10 year period.
Explaining the new Roar plant-based ice cream, Froneri explained, "The most important thing for us was the taste. It had to taste incredible and be indulgent without compromise. People deserve a super-premium, plant-based ice cream experience that delivers. It’s extremely complex to achieve and not many can get it right.”
Explaining the new Roar plant-based ice cream, Froneri explained, "The most important thing for us was the taste. It had to taste incredible and be indulgent without compromise. People deserve a super-premium, plant-based ice cream experience that delivers. It’s extremely complex to achieve and not many can get it right.”
Trend Themes
1. Plant-based Ice Creams - Opportunity for innovative plant-based ice cream flavors and formulations that cater to the growing demand for vegan and sustainable options.
2. Social Impact Partnerships - Opportunity to form long-term partnerships with conservation organizations to support endangered wildlife and social causes.
3. Premium Indulgence - Opportunity to create super-premium, indulgent plant-based ice creams without compromising taste or texture.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore and capitalize on the rising trend of plant-based ice creams, creating new products and expanding their offerings.
2. Conservation and Wildlife - Conservation and wildlife organizations can collaborate with companies to develop products and campaigns that raise awareness and support for endangered species like tigers.
3. Sustainability - Sustainable and eco-friendly businesses can contribute to the growing market for plant-based alternatives by creating innovative ice cream products with a strong focus on environmental impact and animal welfare.
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