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The Rivian x HEST Range Transforms the Electric SUV
Michael Hemsworth — December 20, 2024 — Lifestyle
The Rivian x HEST collection has been created between the brands as new range of accessories for avid campers alike to incorporate into their electric vehicle to transform it into the perfect spot to rest in the wilderness. The collection includes the Foamy mattress and the Camp Pillow with the former tailored to the exact measurements of the Rivian R1S SUV for the perfect fit. The accessories will thus transform the SUV into a simple yet comfortable all-terrain micro-camper.
The Foam mattress within the Rivian x HEST collection measures in at 3.9-inches in thickness with a two-layer memory foam construction that pairs a body-contouring top layer with a supportive base layer. The mattress is constructed with an R8.8 insulation value to work well for staving off the chill at night.
Image Credit: Hest
The Foam mattress within the Rivian x HEST collection measures in at 3.9-inches in thickness with a two-layer memory foam construction that pairs a body-contouring top layer with a supportive base layer. The mattress is constructed with an R8.8 insulation value to work well for staving off the chill at night.
Image Credit: Hest
Trend Themes
1. EV Micro-camping Solutions - The integration of tailored mattresses and accessories in EVs creates versatile camping spaces, expanding outdoor comfort and usability for adventure seekers.
2. Customized Vehicle Interiors - The trend towards custom-fit interior accessories for electric vehicles enhances personalization and functionality, catering to diverse consumer lifestyles.
3. Climate-adaptable Camper Gear - Developing high-insulation sleeping solutions for outdoor activity inside vehicles addresses the growing need for adaptable, year-round travel gear.
Industry Implications
1. Electric Vehicle Accessories - A rising industry devoted to creating specialized add-ons for electric vehicles, focusing on enhancing utility and comfort to appeal to a broad audience of EV owners.
2. Outdoor Adventure Equipment - This sector can leverage collaborations with automotive companies to design gear that seamlessly integrates with vehicles, improving the camping experience.
3. Custom Interior Design - A niche market evolving to meet demand for highly personalized interior solutions that prioritize consumer convenience and individualization in vehicle spaces.
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