RIVETZ Lets You Design Your Dream Sandals Online
Polly Davenport — October 12, 2009 — Fashion
References: rivetz.au
How cool would it be if you could design your own thongs to suit your personal taste in fashion? Well, thanks to the launch of RIVETZ, an Australian company that has managed to combine modern fashion with the latest in Internet technology, it’s now easy to create your own funky thongs online and be wearing your special creations in just a matter of days.
As well as being able to choose your thong colour schemes, mixing and matching the bases and straps as you please, RIVETZ allows you to accessorise your thongs with a range of more than a dozen cute metal studs, or rivets, that attach to the straps. The whole designer and ordering process is driven from the RIVETZ website, which allows you to literally build your thongs from the ground up.
“We are really revolutionising the fashion market because, for the first time, people can go online and actually fully customise the item they want to purchase,” says RIVETZ founder Polly Davenport. “We are enabling people to express their style in a whole new way."
As well as being able to choose your thong colour schemes, mixing and matching the bases and straps as you please, RIVETZ allows you to accessorise your thongs with a range of more than a dozen cute metal studs, or rivets, that attach to the straps. The whole designer and ordering process is driven from the RIVETZ website, which allows you to literally build your thongs from the ground up.
“We are really revolutionising the fashion market because, for the first time, people can go online and actually fully customise the item they want to purchase,” says RIVETZ founder Polly Davenport. “We are enabling people to express their style in a whole new way."
Trend Themes
1. Custom Flip-flops - The trend of personalized flip-flops is disrupting traditional shopping methods by providing customers with the ability to fully customize their footwear from the comfort of their own homes.
2. Online Design Tools - The use of online design tools in fashion is disrupting the industry by allowing customers to participate in the design process and have personalized products created just for them.
3. Fashion Tech - The emergence of fashion-tech companies like RIVETZ are disrupting traditional fashion retailing and allowing customers to engage with products in an entirely new way.
Industry Implications
1. Footwear Industry - Custom flip-flops represent a promising opportunity for the footwear industry to provide unique products that satisfy the growing consumer demand for personalization.
2. Fashion Retail Industry - The rise of online design tools presents an opportunity for the fashion retail industry to transform the way it operates and engage more meaningfully with consumers.
3. E-commerce Industry - Personalized flip-flops are just one example of how e-commerce is disrupting traditional retail practices and providing customers with greater control over their shopping experiences.
4.4
Score
Popularity
Activity
Freshness
