Populous Designs the Riverside Stand at Craven Cottage Stadium
Amy Duong — April 3, 2024 — Art & Design
Football club FUlham FC gets a new stadium dubbed the Riverside Stand at Craven Cottage in London designed by Populous. Visuals of the design highlight a swimming pool on the rooftop for a luxurious experience. The stand will be able to host up to 8,000 fans and will raise this capacity at Cravens Cottage up to 28,500. In addition to the seating designs, the stand will also be a space for restaurants, bars, events, conferences, a health club, and a boutique hotel. The aforementioned pool will also look out to the Thames.
Populous senior principal Philip Johnson speaks about the design, stating "Our vision for the New Riverside Stand at Craven Cottage was to create a unique experience that has not been seen before, whether in the context of football or beyond. It's a privilege to bring this innovative design to life, with amazing spaces set to house incredible experiences for fans and guests and a world-class terrace that will drive the atmosphere in the ground, all set in a unique location on the banks of the Thames. This project demonstrates new ways of designing individual stands, and we are proud to be part of the club's next chapter."
Image Credit: Populous
Populous senior principal Philip Johnson speaks about the design, stating "Our vision for the New Riverside Stand at Craven Cottage was to create a unique experience that has not been seen before, whether in the context of football or beyond. It's a privilege to bring this innovative design to life, with amazing spaces set to house incredible experiences for fans and guests and a world-class terrace that will drive the atmosphere in the ground, all set in a unique location on the banks of the Thames. This project demonstrates new ways of designing individual stands, and we are proud to be part of the club's next chapter."
Image Credit: Populous
Trend Themes
1. Luxury Rooftop Pools - Incorporating rooftop pools in sports stadiums offers a blend of luxury and entertainment, enhancing the overall fan experience.
2. Multi-functional Stadium Stands - Designing stadium stands to include restaurants, bars, and hotels transforms traditional sports venues into multifunctional entertainment complexes.
3. Event-conducive Stadiums - Creating dedicated spaces for events and conferences within stadiums opens new revenue streams and diversifies usage beyond sporting events.
Industry Implications
1. Sports Architecture - The integration of unique and luxurious features like rooftop pools showcases a shift towards combining sports and high-end leisure in stadium design.
2. Hospitality - Stadiums incorporating boutique hotels and exclusive hospitality services represent a merger of sporting and lodging industries, enhancing guest experiences.
3. Event Management - Utilizing stadium spaces for non-sporting events such as conferences and social gatherings highlights a versatile approach to venue usage.
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