River Viiperi Gives Away Pieces From the Versace for H&M Collection
John Ibbitson — January 27, 2012 — Fashion
References: youtube & fuckingyoung.es
River Viiperi, the model who was last seen starring in ads for the Versace for H&M Cruise Collection, has created this online video telling his fans that he is going to be giving away pieces from the collection as part of a contest he is creating. If you want to wear the celeb’s duds, then there are three ways you can participate in his contest.
The first involves taking a picture with a photograph of the model in it as well and copying one of his iconic poses. The second, is to fill out a questionnaire about him that he will be publishing to his social networks. And, the third, and most stalkerish way, is to try and find him after a fashion show in either New York or Barcelona, approach him, and ask for some of the collection’s pieces. So if you really want some of the new Versace for H&M Cruise Collection, River Viiperi wants to see how much you’ll work for it, and give himself some pretty ingenious PR at the same time of course.
The first involves taking a picture with a photograph of the model in it as well and copying one of his iconic poses. The second, is to fill out a questionnaire about him that he will be publishing to his social networks. And, the third, and most stalkerish way, is to try and find him after a fashion show in either New York or Barcelona, approach him, and ask for some of the collection’s pieces. So if you really want some of the new Versace for H&M Cruise Collection, River Viiperi wants to see how much you’ll work for it, and give himself some pretty ingenious PR at the same time of course.
Trend Themes
1. Fashionable Giveaway Contests - Offering pieces from fashion collections through contests and giveaways creates buzz and engages fans.
2. Celebrity Endorsement Campaigns - Utilizing celebrities to advertise and promote a product or collection can increase brand recognition and sales.
3. Social Media Engagement - Incorporating social media into marketing campaigns, such as questionnaires on social networks, can attract and connect with younger audiences.
Industry Implications
1. Fashion - Incorporating creative and interactive marketing strategies, such as giveaway contests, can increase brand awareness and sales in the fashion industry.
2. Advertising - Celebrity endorsement campaigns can attract attention and generate positive brand association, making them ideal for the advertising industry.
3. Marketing - Utilizing social media platforms for engagement can create valuable marketing opportunities and increase engagement with audiences, which is beneficial for any industry.
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