Rituals Cosmetics' New Line is Based on the Chinese Concept of Jing
Laura McQuarrie — April 2, 2020 — Fashion
References: rituals & hk.asiatatler
Rituals Cosmetics' new line, The Ritual of Jing, is based on the Chinese concept of Jing, which represents calmness, stillness and tranquillity. Now more than ever, people are looking for stress relief solutions that can be applied at home and this collection of products delivers just that by encouraging self-soothing.
In the new line, consumers will find products like oils, foot balms, bath crystals and serums that are organized into Sleep and Relax categories. Alongside a variety of products that can be used topically, there are also massage candles, pillow mists and sleepwear sets to create a soothing atmosphere at home. To promote even more peace, on Rituals Cosmetics' site, the products are shown alongside short meditations, sleep tests, yoga routines and guided breathing exercises.
Image Credit: Rituals Cosmetics
In the new line, consumers will find products like oils, foot balms, bath crystals and serums that are organized into Sleep and Relax categories. Alongside a variety of products that can be used topically, there are also massage candles, pillow mists and sleepwear sets to create a soothing atmosphere at home. To promote even more peace, on Rituals Cosmetics' site, the products are shown alongside short meditations, sleep tests, yoga routines and guided breathing exercises.
Image Credit: Rituals Cosmetics
Trend Themes
1. Stress Relief Solutions - The Ritual of Jing offers stress relief solutions for people looking to find calmness and tranquility at home.
2. Self-soothing Products - The collection includes self-soothing products such as oils, foot balms, bath crystals, and serums.
3. Wellness Rituals at Home - The line encourages the creation of soothing atmospheres at home through massage candles, pillow mists, and sleepwear sets.
Industry Implications
1. Skincare and Cosmetics - The skincare and cosmetics industry can explore incorporating stress-relief elements into their product lines.
2. Wellness and Personal Care - The wellness and personal care industry can tap into the rising demand for self-soothing and stress relief solutions.
3. Home and Lifestyle - The home and lifestyle industry can offer products that help create a calming environment at home, such as meditation aids and sleep accessories.
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