Urb Apothecary's Ritual Body Oil Contains a Piece of Sacred Palo Santo
Laura McQuarrie — November 15, 2017 — Fashion
References: urbapothecary & wellandgood
While there are plenty of body oil products on the market that boast deep, earthy and woodsy scents, Urb Apothecary's Copal Palo Santo Ritual Body Oil contains an actual piece of the sacred wooden stick.
In South American cultures, palo santo has been used for years as part of spirit-cleansing ceremonies. Urb Apothecary's copal resin-infused oil helps to leverage the spiritual properties of the wood as well as its anti-inflammatory, anti-bacterial and skin-soothing properties. The body oil itself is made of a combination of safflower and sunflower oils, which makes for a lightweight solution that nourishes the skin.
As a growing number of consumers are beginning to put more attention into their self-care rituals, beauty brands are creating products that help one to infuse their routines with mindfulness and intention.
In South American cultures, palo santo has been used for years as part of spirit-cleansing ceremonies. Urb Apothecary's copal resin-infused oil helps to leverage the spiritual properties of the wood as well as its anti-inflammatory, anti-bacterial and skin-soothing properties. The body oil itself is made of a combination of safflower and sunflower oils, which makes for a lightweight solution that nourishes the skin.
As a growing number of consumers are beginning to put more attention into their self-care rituals, beauty brands are creating products that help one to infuse their routines with mindfulness and intention.
Trend Themes
1. Wood-infused Body Products - Creating body products infused with wood elements offers a unique sensory experience and taps into the growing consumer demand for natural and holistic skincare.
2. Mindful Beauty Rituals - Beauty brands are incorporating mindfulness and intention into their products, catering to the increasing number of consumers seeking holistic self-care solutions.
3. Exploring Cultural Traditions - By incorporating sacred Palo Santo, beauty brands have the opportunity to tap into the interest of consumers who seek unique and authentic cultural practices in their skincare routines.
Industry Implications
1. Skincare - Skincare companies have the potential to disrupt the market by developing wood-infused products that provide spiritual and sensory benefits alongside skin health benefits.
2. Beauty - The beauty industry has an opportunity to capitalize on the growing trend of mindful beauty rituals by offering products that aid in self-care and promote holistic well-being.
3. Wellness - Wellness brands can leverage the interest in cultural traditions and mindfulness by creating products that combine traditional practices with modern self-care routines.
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