The New Rita Ora and Rimmel London Cosmetics Line is Fierce
Farida Helmy — March 27, 2014 — Fashion
References: ca-en.rimmellondon & fashiongonerogue
Making waves in the beauty world, the new collaboration that teams Rita Ora and Rimmel London to work on a cosmetics line is bound to blow up and fly off shelves.
The singer is know for her iconic fashion and beauty so it's no surprise she's working with Rimmel London for a range of pop art-inspired colorful products, which feature 12 funky nail polish shades like Oragasm, Rita Rouge, White Hot Love and Midnight Rendezvous. The sexy vocalist has also designed vibrant crayon-style lip products for her Lasting Finish Color Rush Balm line in five Ora-fit new hues.
"It was so much fun working with Rimmel," Ora says of the Rita Ora and Rimmel London collaboration . "I guess we're inspired by many of the same things -- fashion, color, sounds, style, life in general and London in particular. I hope Rimmel girls everywhere will love these colors as much as I do!"
The singer is know for her iconic fashion and beauty so it's no surprise she's working with Rimmel London for a range of pop art-inspired colorful products, which feature 12 funky nail polish shades like Oragasm, Rita Rouge, White Hot Love and Midnight Rendezvous. The sexy vocalist has also designed vibrant crayon-style lip products for her Lasting Finish Color Rush Balm line in five Ora-fit new hues.
"It was so much fun working with Rimmel," Ora says of the Rita Ora and Rimmel London collaboration . "I guess we're inspired by many of the same things -- fashion, color, sounds, style, life in general and London in particular. I hope Rimmel girls everywhere will love these colors as much as I do!"
Trend Themes
1. Pop Art-inspired Cosmetics - The trend of pop art-inspired cosmetics presents disruptive innovation opportunities for brands to collaborate with artists and musicians to create unique and vibrant beauty products.
2. Collaborative Cosmetic Lines - The trend of collaborative cosmetic lines offers disruptive innovation opportunities for beauty companies to partner with celebrities and influencers to create exclusive and highly sought-after makeup collections.
3. Vibrant Lip Products - The trend of vibrant lip products presents disruptive innovation opportunities for cosmetics brands to experiment with bold colors and new formulas to cater to consumers' desire for statement-making lip looks.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of pop art-inspired cosmetics by creating bold and expressive makeup collections that appeal to artistic and fashion-forward consumers.
2. Fashion - The fashion industry has the opportunity to collaborate with cosmetic brands to create cohesive and trend-setting collections that combine runway fashion with complementary makeup looks.
3. Entertainment - The entertainment industry can leverage the trend of collaborative cosmetic lines to develop partnerships between celebrities and beauty brands, offering fans a chance to recreate their favorite stars' signature looks.
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