The Converse All-Star RIPLAYER Hi Build on Personalization
Kalin Ned — January 2, 2020 — Art & Design
References: shop.converse.co.jp & hypebeast
Companies that embrace personalization in their product range are one step ahead of the game as many consumers favor the interactive and the customizable – the newly launched rippable sneakers by Converse embrace this concept in its entirety.
The footwear company has been successful in solidifying its iconic status as a brand thanks to the endless array of differently styled silhouettes that render the models almost a collector’s item – and for some, they are.
Converse Japan boasts a new rippable sneakers, expanding the label’s customizable options. The silhouette is the All-Star His and this iteration is named ‘RIPLAYER’ which introduces a “distinctive DIY look” to the footwear. Consumers can opt-in for this option for $75 USD and can rip the upper layer of their Chucks to reveal a lower layer – from purple to pink.
Image Credit: Converse Japan
The footwear company has been successful in solidifying its iconic status as a brand thanks to the endless array of differently styled silhouettes that render the models almost a collector’s item – and for some, they are.
Converse Japan boasts a new rippable sneakers, expanding the label’s customizable options. The silhouette is the All-Star His and this iteration is named ‘RIPLAYER’ which introduces a “distinctive DIY look” to the footwear. Consumers can opt-in for this option for $75 USD and can rip the upper layer of their Chucks to reveal a lower layer – from purple to pink.
Image Credit: Converse Japan
Trend Themes
1. Personalization in Products - Companies can embrace personalization in their product range to cater to consumers who favor interactive and customizable experiences.
2. Rippable Design - The concept of rippable sneakers offers a distinctive DIY look, creating a new trend in customizable footwear.
3. Collector's Item Appeal - Differently styled silhouettes that render the models almost a collector's item present a trend in the footwear market.
Industry Implications
1. Footwear - The footwear industry can explore new opportunities by incorporating personalization features and rippable designs into their products.
2. Fashion - The fashion industry can capitalize on the trend of customizable and collectible sneakers, offering unique and personalized options to consumers.
3. Consumer Goods - Companies in the consumer goods industry can tap into the desire for interactive and customizable products by offering personalized options in their product lines.
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