The Latest MAC x Rihanna Viva Glam Collection is Dramatically Bold
Jana Pijak — August 7, 2014 — Pop Culture
References: maccosmetics & beautyscene.net
Pop superstar and style-setter Rihanna presents her latest MAC x Rihanna Viva Glam collaboration collection. The singer brings her daring look to the cosmetic brand's latest campaign and poses in a shoot that features highlighter-haired locks and a matching outfit made up of a lime green pencil skirt and crop top.
Following up her last collection with MAC, the latest Rihanna Viva Glam line features new and dramatic shades of frosted metallic mauve lipstick and lipglass. The hues are reflective of the superstar's confident and sultry personality that has made her both a sex symbol and fashion icon for women around the globe.
In addition to her latest line, MAC will also be carrying the singer's original Viva Glam collection that featured modern red hues. Moreover, the proceeds of every product sold will go toward helping individuals living with and affected by HIV/AIDS.
Following up her last collection with MAC, the latest Rihanna Viva Glam line features new and dramatic shades of frosted metallic mauve lipstick and lipglass. The hues are reflective of the superstar's confident and sultry personality that has made her both a sex symbol and fashion icon for women around the globe.
In addition to her latest line, MAC will also be carrying the singer's original Viva Glam collection that featured modern red hues. Moreover, the proceeds of every product sold will go toward helping individuals living with and affected by HIV/AIDS.
Trend Themes
1. Bold Cosmetics Collaboration - Opportunity for cosmetic brands to collaborate with bold and edgy celebrities, creating unique and dramatic makeup collections.
2. Reflective Shades - Growing trend of metallic and reflective shades in lipsticks and lipglosses, catering to consumers who want to make a bold and glamorous statement.
3. Purpose-driven Campaigns - Increasing focus on socially responsible collaborations, where a portion of the proceeds goes towards supporting a cause, providing opportunities for brands to align with their values and attract conscientious consumers.
Industry Implications
1. Cosmetics - Cosmetic brands can explore collaborations with celebrities to create bold and daring makeup collections that resonate with consumers seeking unique and edgy products.
2. Fashion - Fashion brands can align with bold celebrities to create clothing collections that complement the daring and unconventional makeup trends, offering consumers a complete edgy style.
3. Non-profit - Non-profit organizations working in HIV/AIDS awareness and support can partner with cosmetic brands to create purpose-driven campaigns that raise funds and increase awareness for their cause.
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