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This Smart Mirror at Rigby & Peller Helps Women Find Their Bra Size
The Rigby & Peller lingerie shop in Hong Kong designed a smart mirror that will actually determine a woman's bra size without physically touching her. The shop provides private changing rooms where women can enter, rotate their bodies in a full 360 degree turn and view their new bra size.
As the women turn, the mirror records 140 different measurements that aid in finding the perfect fit. The high-tech device is ideal for women who are seeking support or who need a bra fitting but are slightly uncomfortable with other people doing it for them. The mirror is said to be more reliable than a human's touch and will actually display the different bra sizes that can be suitable depending on specific brands.
Each consumer at Rigby & Peller will spin around once and be able to immediately access their "braID" in order to shop better.
As the women turn, the mirror records 140 different measurements that aid in finding the perfect fit. The high-tech device is ideal for women who are seeking support or who need a bra fitting but are slightly uncomfortable with other people doing it for them. The mirror is said to be more reliable than a human's touch and will actually display the different bra sizes that can be suitable depending on specific brands.
Each consumer at Rigby & Peller will spin around once and be able to immediately access their "braID" in order to shop better.
Trend Themes
1. Smart Mirrors - The development of smart mirrors with advanced measurement capabilities revolutionizes the fitting process for various industries.
2. Custom Fit Technology - The integration of advanced measurement technology like 140-point recording systems presents opportunities for personalized and precise fittings in the fashion industry.
3. Enhanced Privacy Solutions - The creation of private changing rooms and autonomous measurement systems provides enhanced privacy options for customers in intimate apparel retail.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the disruptive innovation of smart mirrors that determine accurate sizes, improving customer satisfaction and reducing returns.
2. Lingerie Industry - The lingerie industry can leverage custom fit technology to offer personalized and comfortable products, enhancing the overall customer experience.
3. Retail Technology - The integration of smart mirrors and autonomous measurement systems in retail settings opens up opportunities for disruptive innovation in privacy-oriented retail technology solutions.
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