Ruffles is Giving Fans the Chance to Get an Exclusive Sneaker
Laura McQuarrie — May 25, 2021 — Fashion
References: RufflesSneakers & prnewswire
Inspired by the characteristics of its chip, Ruffles created Armored Ridge Tops as its second signature shoe. As the Official Chip of the NBA, Ruffles is introducing these ultra-custom sneakers just in time for the NBA playoffs and at a recent Utah Jazz playoff game, brand partner and rapper T-Pain was seen sporting a pair of the exclusive kicks.
Now, fans are being given their very own chance to get a pair of chip-inspired sneakers through an official giveaway. The sneakers feature a prominent ruffled component, plus a cool colorway. While the grand prize winner will get the Ruffles Armored Ridge Tops along with a branded gear box, there are plenty of other prizes for fans to collect, including free bags of chips.
Now, fans are being given their very own chance to get a pair of chip-inspired sneakers through an official giveaway. The sneakers feature a prominent ruffled component, plus a cool colorway. While the grand prize winner will get the Ruffles Armored Ridge Tops along with a branded gear box, there are plenty of other prizes for fans to collect, including free bags of chips.
Trend Themes
1. Custom Sneaker Collaborations - There is potential for other brands to collaborate with sneaker companies to create custom and exclusive products.
2. Chip-inspired Fashion - There is potential for brands to draw inspiration from everyday products, such as chips, to create unique and trendy fashion items.
3. Athlete-endorsed Products - There is potential for athlete partnerships to help promote and sell products to fans and consumers.
Industry Implications
1. Food and Beverage - There is potential for food and beverage brands to partner with fashion companies to create unique and trendy clothing items inspired by their products.
2. Athletic Apparel - There is potential for athletic apparel companies to collaborate with snack brands or athletes to create exclusive apparel collections.
3. Entertainment - There is potential for entertainment companies and influencers to promote and endorse fashion collaborations with snack or food brands to engage with their target audience.
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