Rick Owens Collaborates With Eastpak for Hip Street Gear
James Woodward — August 9, 2009 — Fashion
Whoever said Raf Simons made the coolest backpacks around? Check out these new sacks from bad boy Rick Owens and Eastpak. Coming in black, white and gray, these minimal totes are classic Owens and perfect for any city-dwelling urban hipster.
I think the last time I was inclined to buy an Eastpak bag was in my middle school years. Not any longer! Sure to fly off the shelf, grab the Rick Owens and Eastpak backpacks while you can. The urban terrain awaits!
I think the last time I was inclined to buy an Eastpak bag was in my middle school years. Not any longer! Sure to fly off the shelf, grab the Rick Owens and Eastpak backpacks while you can. The urban terrain awaits!
Trend Themes
1. Minimalist Backpacks - Opportunity for disruptive innovation: Create minimalist backpack designs that blend style and utility for urban hipsters.
2. Collaborative Streetwear - Opportunity for disruptive innovation: Collaborate with fashion designers to create streetwear collections that blend luxury and urban style.
3. Revival of Retro Brands - Opportunity for disruptive innovation: Revive retro brands like Eastpak by partnering with contemporary fashion designers for a fresh appeal.
Industry Implications
1. Fashion Accessories - Opportunity for disruptive innovation: Introduce innovative and trendy backpack designs in the fashion accessories industry.
2. Streetwear - Opportunity for disruptive innovation: Create streetwear collections that cater to the fashion sensibilities of urban hipsters.
3. Fashion Design - Opportunity for disruptive innovation: Collaborate with renowned fashion designers to create unique and stylish streetwear collections.
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