Peter Richweisz Uses the End of the World for Inspiration
Shub Qureshi — July 25, 2012 — Fashion
References: desert-fish & richweisz
In Dubai, fashion photographer Peter Richweisz transformed perceptions of the end of the world into an artistic calendar.
The Desert Fish Magazine's current 2012 issue consists of vivid photoshoots done with the Mayans in mind, where December does not exist. This is a dark twist on conceptual fashion photography, yet handled in an epic Hollywood manner.
Peter Richweisz has given each month astrological symbolism with the elements of earth, water, air and fire repeating. The result is stunning images that convey the most fashionable of individuals surrounded by constant danger. If this is what the end of the world looks like, at least those remaining have a sense of style to go out with a bang.
The Desert Fish Magazine's current 2012 issue consists of vivid photoshoots done with the Mayans in mind, where December does not exist. This is a dark twist on conceptual fashion photography, yet handled in an epic Hollywood manner.
Peter Richweisz has given each month astrological symbolism with the elements of earth, water, air and fire repeating. The result is stunning images that convey the most fashionable of individuals surrounded by constant danger. If this is what the end of the world looks like, at least those remaining have a sense of style to go out with a bang.
Trend Themes
1. Conceptual Fashion Photography - Opportunity for photographers to push the boundaries of traditional fashion photography by incorporating conceptual and thought-provoking elements.
2. Astrological Symbolism - Potential for brands and designers to embrace astrology and incorporate astrological symbols into their products and marketing campaigns for a unique and personalized consumer experience.
3. Dark Aesthetic - Opportunity for fashion brands to explore and embrace darker themes and aesthetics, creating edgy and unconventional designs that appeal to a niche market.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity for fashion photographers to create captivating and unconventional imagery that challenges traditional norms and narratives.
2. Fashion and Astrology - Opportunity for brands in the fashion industry to collaborate with astrologers and incorporate astrology-inspired designs and themes, offering consumers a personalized and curated shopping experience.
3. Alternative Fashion - Disruptive innovation opportunity for fashion brands to cater to a growing demand for alternative, dark, and unconventional fashion styles, appealing to a niche market of individuals who embrace a rebellious and nonconformist aesthetic.
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