The RM011 Watch by Richard Mille Celebrates Vancouver 2010
Marissa Liu — December 26, 2009 — Fashion
References: richardmille & hauteliving
A Richard Mille watch is known to be stunning, complex and covetous timepieces. The RM011 DLC Titanium is a limited edition all-purpose timing instrument. This Swiss-made Richard Mille watch is on sale only in North America in celebration of the 2010 Winter Olympics in Vancouver.
Retailers in the US and Canada will receive a one-time-only shipment of 30 RM011 DLC Ti watches, while their European counterparts will have to go without.
Implications - There is a very high demand amongst certain consumers for products that are able to provide a feeling or sense of exclusivity. Businesses that can offer products with one-of-a-kind qualities will fare well amongst high-spending consumers looking to maintain an elite or privileged reputation amongst their friends and peers.
Retailers in the US and Canada will receive a one-time-only shipment of 30 RM011 DLC Ti watches, while their European counterparts will have to go without.
Implications - There is a very high demand amongst certain consumers for products that are able to provide a feeling or sense of exclusivity. Businesses that can offer products with one-of-a-kind qualities will fare well amongst high-spending consumers looking to maintain an elite or privileged reputation amongst their friends and peers.
Trend Themes
1. Limited-edition Products - Demand for exclusive and unique products presents an opportunity for businesses to cater to high-spending consumers seeking an elite status.
2. Event-specific Merchandise - Businesses can capitalize on major events by creating exclusive merchandise, which can generate hype and demand among fans and collectibles enthusiasts alike.
3. Luxury Timepieces - The market for luxury watches and timepieces is growing, presenting an opportunity for innovative and premium-priced products to attract affluent consumers.
Industry Implications
1. Luxury Goods - The demand for exclusive products creates an opportunity for high-end luxury goods manufacturers to produce unique products catering to discerning consumers.
2. Sports Merchandise - Businesses can target the growing market for sports and event-specific merchandise by creating limited edition products to cater to fans and collectibles enthusiasts.
3. Watchmaking - The growth in demand for luxury timepieces presents an opportunity for watchmakers to create high-end, innovative products that cater to affluent consumers seeking unique and exclusive watches.
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