Mcdonald's Korea Introduced a Gooey Rich Chocolate Pie
Ellen Smith — December 7, 2017 — Lifestyle
References: mcdonalds.co.kr & asiaone
McDonald's is known for its crispy french fries and decadent burgers, but the newly released Rich Chocolate Pie, which made is debut in Korea, has dessert lovers all over the globe wanting to take a bite.
The chocolate pastry's outer shell oozes think chocolate when it's broken in half, and is already making its rounds on social media, as users are quick to share videos of the chocolate interior pouring from the shell.
Although McDonald's has released specialty desserts before, this is the first to feature such a deep coloring, as typically, the brand's pastries' feature a golden brown shell. The Rich Chocolate Pie features this unique coloring, making for a decadent fast food treat.
The chocolate pastry's outer shell oozes think chocolate when it's broken in half, and is already making its rounds on social media, as users are quick to share videos of the chocolate interior pouring from the shell.
Although McDonald's has released specialty desserts before, this is the first to feature such a deep coloring, as typically, the brand's pastries' feature a golden brown shell. The Rich Chocolate Pie features this unique coloring, making for a decadent fast food treat.
Trend Themes
1. Decadent Fast Food - The popularity of McDonald's Rich Chocolate Pie presents an opportunity for fast food chains to create unique and indulgent desserts to attract customers.
2. Social Media Food Culture - The viral video trend of breaking open McDonald's Rich Chocolate Pie can be leveraged by restaurants and food brands to create social media-worthy food experiences.
3. Innovation in Desserts - The unique deep coloring of McDonald's Rich Chocolate Pie highlights the potential for dessert innovation beyond typical golden brown pastries, providing opportunities for bakeries and dessert companies.
Industry Implications
1. Fast Food Chains - With the success of McDonald's Rich Chocolate Pie, fast food chains can explore new and unique dessert options to keep customers satisfied and drive sales.
2. Social Media Marketing - Restaurants and food brands can leverage viral videos and social media trends to create food experiences that attract customer interest and increase brand visibility.
3. Bakeries and Dessert Companies - The unique coloring and gooey texture of McDonald's Rich Chocolate Pie presents an opportunity for bakeries and dessert companies to create innovative and indulgent pastries that stand out from traditional options.
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