Rice Krispies Squares Mint Choc Shake are Limited-Edition
Michael Hemsworth — August 4, 2022 — Marketing
The Rice Krispies Squares Mint Choc Shake snack is the latest addition to the brand's American-style product line to provide consumers with a taste of a signature flavor.
The snack consists of a chocolate-forward Rice Krispies treats with a hint of mint flavor and is topped with a drizzling of chocolate for a final touch of sweetness. The latest flavor is expected to be right at home within the existing lineup, but is a limited-edition option that will only be around for a short while. Priced at £1.99 for a four-pack, the snack is available now for purchase at Sainsbury's.
Senior Brand Activation Manager at Kellogg's Holly Moorhead spoke on the Rice Krispies Squares Mint Choc Shake snack saying, "Our American Style range of Rice Krispies Squares has gone down a treat, so we were keen to add some tasty new flavours. We think the addition of our limited-edition Mint Choc Shake flavour is something Rice Krispies fans will love.”
The snack consists of a chocolate-forward Rice Krispies treats with a hint of mint flavor and is topped with a drizzling of chocolate for a final touch of sweetness. The latest flavor is expected to be right at home within the existing lineup, but is a limited-edition option that will only be around for a short while. Priced at £1.99 for a four-pack, the snack is available now for purchase at Sainsbury's.
Senior Brand Activation Manager at Kellogg's Holly Moorhead spoke on the Rice Krispies Squares Mint Choc Shake snack saying, "Our American Style range of Rice Krispies Squares has gone down a treat, so we were keen to add some tasty new flavours. We think the addition of our limited-edition Mint Choc Shake flavour is something Rice Krispies fans will love.”
Trend Themes
1. Limited-edition Snacks - Opportunity for brands to expand their product lines with exclusive and seasonal flavors to create excitement and increase sales.
2. American-style Products - Opportunity for companies to introduce American snack flavors to international markets for a unique and trendy product line.
3. Chocolate-mint Flavor - Opportunity for product creators to experiment with the popular and nostalgic chocolate-mint flavor combination in various food and beverage categories.
Industry Implications
1. Snack Industry - Innovation opportunities for creating new and unique snack flavors to appeal to target markets and increase sales.
2. International Food Industry - Opportunity for companies to introduce traditional and trendy flavors from one region to another for a diverse and global product line.
3. Confectionery Industry - Opportunity for candy and chocolate brands to create new flavor profiles such as chocolate-mint to cater to changing consumer preferences and tastes.
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