This Famous Logo Came to Life as the Riccardo Tisci Nike Swoosh
Megan Facciuolo — March 18, 2014 — Fashion
References: mikefrederiqo & highsnobiety
Dutch illustrator Mike Frederiqo has been known to create humanized logos, and this time around ,he presents the Riccardo Tisci Nike Swoosh. Riccardo is a well-known creative director for Givenchy. Following months of speculation, he recently unveiled his collaboration with Nike. This illustration definitely proves just how involved with the brand he is.
The image of the Italian designer in a black Nike tee is realistic, as it is based on an picture of him that hit the Internet in January when the collaborative was announced. He is donning an all-black ensemble, except for his white Air Force 1s. His collection of sneakers are to release on March 21 in select stores throughout Europe.
Frederiqo has sold his illustrations by printing them on t-shirts in the past, and I'm hoping he does the same with this project.
The image of the Italian designer in a black Nike tee is realistic, as it is based on an picture of him that hit the Internet in January when the collaborative was announced. He is donning an all-black ensemble, except for his white Air Force 1s. His collection of sneakers are to release on March 21 in select stores throughout Europe.
Frederiqo has sold his illustrations by printing them on t-shirts in the past, and I'm hoping he does the same with this project.
Trend Themes
1. Humanized Brand Icons - Brands can incorporate human features into their logos for a relatable and emotional appeal.
2. Celebrity Collaborations in Fashion and Sports - Partnering with well-known figures can generate buzz and boost sales for brands in fashion and sports industries.
3. Limited Edition Sneaker Collections - Releasing exclusive collections in select stores can create hype and drive sales for brands in the fashion and sports industries.
Industry Implications
1. Fashion - Fashion brands can explore incorporating human elements into their logos or partnering with celebrities to enhance brand appeal.
2. Sports - Sports brands can seek collaborations with well-known figures to create limited edition sneaker collections and increase consumer interest and sales.
3. Art and Design - The popularity of humanizing logos provides opportunities for designers or illustrators to create unique and personalized brand identities for companies and individuals.
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