The Rexona Men Campaign Works Even on Most Stressful Days
Meghan Young — November 28, 2011 — Marketing
References: loweandpartners & ibelieveinadv
The Rexona Men ad campaign shows that this deodorant works "even on your most stressful day," according to the prints. The ads show a wife or girlfriend's discovery of another woman's bra and an unexpected visit for the in-laws. No matter what the distressful scenario, Rexona Men is there to keep men cool, calm and smelling as pleasant as ever.
Conceived and executed by Lowe, an ad agency based in Istanbul, the Rexona Men ad campaign is simple and relatable. Relying on minimalist illustrations that are really popular right now, it also provides a refreshing take on men's deodorant in general. As funny as Axe and Old Spice commercial spots are, sometimes a person just needs a basic reminder why one product is better than another.
Conceived and executed by Lowe, an ad agency based in Istanbul, the Rexona Men ad campaign is simple and relatable. Relying on minimalist illustrations that are really popular right now, it also provides a refreshing take on men's deodorant in general. As funny as Axe and Old Spice commercial spots are, sometimes a person just needs a basic reminder why one product is better than another.
Trend Themes
1. Minimalist Illustration - Opportunity for deodorant brands to use minimalist illustrations in their advertising campaigns, providing a refreshing and relatable approach.
2. Relatable Ad Campaigns - Opportunity for brands to create relatable ads that connect with consumers by showcasing everyday situations and the benefits of their products.
3. Basic Product Differentiation - Opportunity for brands to focus on simple reminders of why their products are superior, appealing to consumers who are seeking a straightforward comparison.
Industry Implications
1. Personal Care Products - Disruptive innovation opportunity for personal care brands to incorporate minimalist illustrations and relatable scenarios in their advertisements.
2. Advertising and Marketing - Opportunity for the advertising industry to create relatable campaigns that highlight the unique selling points of various products.
3. Consumer Goods - Opportunity for consumer goods brands to differentiate their products by emphasizing simple comparisons and benefits in their marketing strategies.
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