Microdocumentaries Fill “Need it Now” Niche
Going Like Sixty — November 6, 2008 — Pop Culture
References: treehugger
We can't get it fast enough. Information, that is. Seconds seem like an eternity. Who would watch an hour documentary? Half-hour? Today, very few people, which is why the microdocumentary form is popping up.
Microdocs are from the Short Attention Span Science notebook. The Microdocs are two to four minute videos that deal with an important issue, quickly. The Microdocs give the viewer a taste, and some talking points for the cocktail circuit.
Implications - In our current world, consumers demand real-time solutions and simply don't have the time to indulge or waste. This pattern is very telling of the large market of people that view their news on-the-go. Businesses can gain by providing products and services that give the people what they need like the news, only abbreviated.
Microdocs are from the Short Attention Span Science notebook. The Microdocs are two to four minute videos that deal with an important issue, quickly. The Microdocs give the viewer a taste, and some talking points for the cocktail circuit.
Implications - In our current world, consumers demand real-time solutions and simply don't have the time to indulge or waste. This pattern is very telling of the large market of people that view their news on-the-go. Businesses can gain by providing products and services that give the people what they need like the news, only abbreviated.
Trend Themes
1. Microdocumentaries - The rise of microdocumentaries highlights the demand for quick and easily digestible information, creating opportunities for businesses and media outlets to deliver content in a more concise manner.
2. Short Attention Span Science - As attention spans shrink, the Short Attention Span Science trend continues to gain traction, creating opportunities for businesses to create compelling content that captures the viewer's attention in seconds.
3. Real-time Solutions - The demand for real-time solutions continues to grow, creating opportunities for businesses to provide quick and efficient products and services that cater to the on-the-go lifestyle of consumers.
Industry Implications
1. Media - Media outlets can capitalize on the microdocumentary trend by creating short-form content that appeals to consumers with shorter attention spans.
2. Technology - Technology companies can develop tools and platforms that enable the creation and distribution of microdocumentaries, catering to the demand for easily digestible content.
3. Marketing - Marketing teams can leverage the microdocumentary format to deliver their message to consumers in a concise and engaging manner, capturing their attention in seconds.
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