The Revo Energy Drink Commercial is Creative Fun
Allison Love — May 19, 2010 — Marketing
References: designyoutrust & adsoftheworld
Revo Energy Drinks' commercial uses stop-motion technology to create a series of connected drawings demonstrating the effects of its drink. The ad, which starts with a can of Revo Energy Drink toppling over, leads to energetic bugs, Albert Einstein and a garage monster setting off a space rocket.
Colorful and entertaining, the Revo Energy Drink ad uses innovative stop-motion technology to attract buyers in a creative way.
Implications - Following the mass commercial success of red bull, the energy drink industry has expanded to astronomical levels. Despite their potential negative health impacts and the controversy that surrounds them, energy drinks are so well branded and so commonly used that any health concerns are almost irrelevant.
Colorful and entertaining, the Revo Energy Drink ad uses innovative stop-motion technology to attract buyers in a creative way.
Implications - Following the mass commercial success of red bull, the energy drink industry has expanded to astronomical levels. Despite their potential negative health impacts and the controversy that surrounds them, energy drinks are so well branded and so commonly used that any health concerns are almost irrelevant.
Trend Themes
1. Stop-motion Ads - Stop-motion technology can be utilized in advertising campaigns to create visually unique and captivating content.
2. Creative Branding - Brands can harness creativity and innovation to differentiate themselves in saturated markets.
3. Entertainment Marketing - Brands can use entertaining content to engage with audiences and drive awareness and sales.
Industry Implications
1. Beverage - Beverage companies can use innovative marketing techniques to stand out in the crowded and competitive industry.
2. Advertising - In the advertising industry, incorporating novel technology and creative approaches can lead to increased engagement and success.
3. Visual Arts and Design - Stop-motion technology can provide opportunities for artists and designers to produce unique and cutting-edge content for ads and other media.
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