This Mardis Gras March in New Orleans Happened in Rewind
John Graham — March 6, 2017 — Marketing
This Mardi Gras, a historical moment took the French Quarter in New Orleans. Organized by New Orleans Tourism Marketing Corporation (NOTMC) and the local LGBTQ community, hundreds of volunteers came together for a unique performance that was the opposite of what we usually expect from a pride parade.
The participants put down their instruments, their colorful costumes, removed their makeup and marched backwards, "symbolizing that New Orleans will always move forward, and always be open and welcoming to everyone."
In the end, a twist with a message of hope: they will stay united and resist. After all, New Orleans is, and always will be, open-minded. The initiative supported by the city's tourism bureau speaks for itself.
The participants put down their instruments, their colorful costumes, removed their makeup and marched backwards, "symbolizing that New Orleans will always move forward, and always be open and welcoming to everyone."
In the end, a twist with a message of hope: they will stay united and resist. After all, New Orleans is, and always will be, open-minded. The initiative supported by the city's tourism bureau speaks for itself.
Trend Themes
1. Reverse Parades - Exploring the concept of reverse parades as a new way to convey meaning and symbolic messages, particularly for social and political movements.
2. Backward Marches - Incorporating backward marches as a unique way to disrupt traditional parade formats and engage audiences in a new way.
3. Symbolic Performances - Using performance art as a tool to convey symbolic messages and inspire hope and unity among diverse communities.
Industry Implications
1. Event Planning - Applying the concept of reverse parades to event planning, specifically for political demonstrations, cultural celebrations, and community events.
2. Tourism - Using performance art and symbolic messages as a way to promote inclusivity and diversity in tourism campaigns, particularly in cities with a strong cultural identity.
3. Social Activism - Employing the strategy of symbolic performances and reverse parades as a way to unite and inspire diverse communities to reject discrimination and prejudice.
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