Revere Hotel Boston Common Opens with Adventurous Fashion Catwalk
Meghan Young — April 26, 2012 — World
References: reverehotel & psfk
The Revere Hotel Boston Common made headlines with its adventurous grand opening fashion show. Models repelled down a vertical catwalk that scaled the 24-story building. Thankfully, all of the models are seasoned rock climbers from Boston Rock Gym. Locked into sturdy harnesses, this was a walk in the park for them.
Debuting their uniforms, which were designed by students at the Massachusetts College of Art and Design, the Revere Hotel Boston Common fashion show also featured select pieces from British designer label Ted Baker London's Spring and Summer collection.
The uniforms showcased will be worn by Revere Hotel Boston Common's doormen, valet, front desk staff and cocktail servers. The lucky audience sipped champagne and watched the spectacle through binoculars provided by the hotel. This is one way to grab people's attention.
Debuting their uniforms, which were designed by students at the Massachusetts College of Art and Design, the Revere Hotel Boston Common fashion show also featured select pieces from British designer label Ted Baker London's Spring and Summer collection.
The uniforms showcased will be worn by Revere Hotel Boston Common's doormen, valet, front desk staff and cocktail servers. The lucky audience sipped champagne and watched the spectacle through binoculars provided by the hotel. This is one way to grab people's attention.
Trend Themes
1. Vertical Fashion Shows - Businesses can explore hosting events that feature runway shows performed on unconventional spaces as they can catch people's attention and generate buzz easily.
2. Partnerships with Local Design Schools - Fashion and hospitality companies alike can collaborate with design schools in their area to create unique uniforms or outfits that are both functional and eye-catching.
3. Unconventional Uniforms - Companies can explore designing uniforms that are inspired by the brands' overall aesthetic and culture, while still maintaining their functionality and practicality.
Industry Implications
1. Hospitality - Hotels and resorts can experiment with their grand openings and events by incorporating innovative fashion shows or uniforms for their staff to reinvigorate their brand image.
2. Fashion - Fashion companies can explore creating uniforms for hospitality or other industries, or sponsoring events like these to showcase their brand and create buzz.
3. Design Education - Design schools can explore working with local businesses to provide opportunities for their students to create uniforms or outfits for staff, which would give them real-world experience and recognition.
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