Starbucks Has Just Debuted Two New Reusable Cup Sets for the Holidays
Katherine Pendrill — November 13, 2019 — Marketing
References: stories.starbucks & delish
Holiday merch has officially arrived at Starbucks stores and this year's lineup features two reusable cup sets in festive ombré shades.
In recent years, Starbucks has made an effort to encourage consumers to bring reusable cups. To keep the spirit of sustainability alive through the holiday season, Starbucks has debuted two festive reusable cup sets. The first is a six-pack of reusable hot cups in ombré hues of red and pink. These cups also feature festive saying such as 'Merry Coffee' and 'Coffee All The Way.' As for the other set of cups, there are five cold drink tumblers in classic holiday colors. These cups feature the same fun holiday sayings, but also come with the addition of a candy cane striped reusable straws.
Image Credit: Starbucks.
In recent years, Starbucks has made an effort to encourage consumers to bring reusable cups. To keep the spirit of sustainability alive through the holiday season, Starbucks has debuted two festive reusable cup sets. The first is a six-pack of reusable hot cups in ombré hues of red and pink. These cups also feature festive saying such as 'Merry Coffee' and 'Coffee All The Way.' As for the other set of cups, there are five cold drink tumblers in classic holiday colors. These cups feature the same fun holiday sayings, but also come with the addition of a candy cane striped reusable straws.
Image Credit: Starbucks.
Trend Themes
1. Sustainable Reusable Cups - The trend of using reusable cups is gaining momentum and businesses can leverage this by offering eco-friendly alternatives to single-use cups.
2. Festive Merchandise - The trend of offering holiday-themed merchandise provides businesses with an opportunity to capitalize on seasonal consumer preferences and boost sales during festive periods.
3. Ombré Design - The trend of using ombré designs in product packaging can create visually appealing and eye-catching products that stand out on store shelves.
Industry Implications
1. Food and Beverage - Restaurants, cafes, and beverage companies can adopt reusable cup initiatives and create festive merchandise to attract environmentally conscious consumers during the holidays.
2. Retail - Retailers can collaborate with popular brands and incorporate ombré designs in their products to appeal to a wider consumer base and increase sales during festive seasons.
3. Hospitality - Hotels and event venues can offer sustainable options like reusable cups and ombré-themed merchandise to enhance guest experiences and showcase their commitment to sustainability.
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