The Reupp Platform Lets Users Pledge Money to Revive TV Shows
Alexander Lam — July 12, 2013 — Pop Culture
References: reupp & springwise
If you've ever felt like your favorite television show was cancelled prematurely, you can now do something about it with the Reupp platform. Built by a team based in Sweden, Reupp allows users to pledge money towards reviving any television series. If producers decide to bring a show back, pledged money is released as a donation to help fund the new season.
Though Reupp was created to allow users to donate, it was not built to raise enough money to support a new season. The cost of producing each episode is so large that it would be unfeasible to crowdfund an entire show. Instead, Reupp wants to allow users to vote with their dollars and let producers see how much demand there is for a certain series.
Though Reupp was created to allow users to donate, it was not built to raise enough money to support a new season. The cost of producing each episode is so large that it would be unfeasible to crowdfund an entire show. Instead, Reupp wants to allow users to vote with their dollars and let producers see how much demand there is for a certain series.
Trend Themes
1. Crowdfunding TV Shows - The Reupp platform allows users to pledge money towards reviving cancelled television series, opening the door for crowdfunding TV shows.
2. Audience-driven Content Creation - Reupp's model of letting users pledge money to revive TV shows allows producers to see the demand for certain series, creating an opportunity for audience-driven content creation.
3. Revolutionizing TV Production - Reupp's platform can potentially revolutionize TV production by providing a way for producers to gauge demand and fund new seasons through crowdfunding.
Industry Implications
1. Television Production - Reupp's platform can disrupt the traditional model of television production by introducing crowdfunding as a source of funding and demand gauge.
2. Crowdfunding Platforms - Reupp's success in the market could create new opportunities in the crowdfunding industry by proving the viability of crowdfunding for funding TV shows.
3. Media Streaming Platforms - Media streaming platforms could adopt Reupp's platform to create a new model of content creation that is driven by audience demand and funded through crowdfunding.
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