FILA's Retro-Inspired Swimwear is Sporty and Elegant
Ellen Smith — June 25, 2018 — Fashion
In an effort to prepare consumers for the approaching summer season, FILA has released a collection of retro-inspired swimwear that's sure to make a splash at one's next pool party.
Staying true to the brand's aesthetic, these pieces serve as a sporty alternative to traditional bikinis. The suits feature a high-waisted bottom that's complemented by a top that's more reminiscent of a cropped tank than a bathing suit top. These beach-ready offerings arrive in three unique colorways including red and blue. Each suit arrives complete with the brand's tri-color logo, which offers an instantly recognizable branding that's sure to help any swimmer feel sportier than ever.
The suits arrive as the brand's Summer 2018 collection.
Staying true to the brand's aesthetic, these pieces serve as a sporty alternative to traditional bikinis. The suits feature a high-waisted bottom that's complemented by a top that's more reminiscent of a cropped tank than a bathing suit top. These beach-ready offerings arrive in three unique colorways including red and blue. Each suit arrives complete with the brand's tri-color logo, which offers an instantly recognizable branding that's sure to help any swimmer feel sportier than ever.
The suits arrive as the brand's Summer 2018 collection.
Trend Themes
1. Retro Swimwear Trend - As retro styles continue to gain popularity, there is an opportunity for innovative fashion designers to offer unique, nostalgic swimwear options.
2. Sporty Swimwear Trend - Consumers desire more comfortable and functional swimwear options for fitness and active lifestyles, creating a space for athleisure brands to create sporty swimsuits similar to FILA's collection.
3. Branded Swimwear Trend - As branding and logo displays continue to gain importance in fashion, there is an opportunity for brands to create branded swimwear that provides instant recognition and stylish appeal, particularly for sports and athletic brands.
Industry Implications
1. Fashion Industry - Innovative fashion brands can create unique designs that blend functionality, retro aesthetics, and branding for swimwear to attract consumers who desire both style and comfort.
2. Athleisure Industry - Athleisure brands can expand their offerings and enter the competitive swimwear market by creating high-quality, sporty swimsuits with functionality and style similar to FILA's collection.
3. Sports Industry - Sports brands can create branded swimwear for consumers who desire functional, sporty designs with recognizable logos to feel like a professional athlete while enjoying their time in the water.
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