Project Astoria: Test 01 by Todd Baxter Focuses on Future Youth
Meghan Young — August 5, 2014 — Fashion
References: baxterphoto & beautifuldecay
'Project Astoria: Test 01' is a series of retro utopia photography that people who are both enamored with youth and visions of the future will appreciate. Not to mention a nostalgic look are vintage influences as well. As though embracing the neo-retro designs of the 60s and 70s, there is a dated appearance to the images. Yet the retro utopia photography has a definitive charm because of this touch.
Shot by multimedia artist Todd Baxter, the retro utopia photography series "tells a story that revolves around the experiences of children growing up in a an Earth-like world that has recently been colonized," according to Beautiful Decay. Baxter himself states, "I wanted to play with that childlike hopefulness — that anticipation of humans finally mastering our existence and our technology."
Shot by multimedia artist Todd Baxter, the retro utopia photography series "tells a story that revolves around the experiences of children growing up in a an Earth-like world that has recently been colonized," according to Beautiful Decay. Baxter himself states, "I wanted to play with that childlike hopefulness — that anticipation of humans finally mastering our existence and our technology."
Trend Themes
1. Neo-retro Designs - Disruptive innovation opportunity: Explore the integration of modern technology with vintage aesthetics to create unique products and experiences.
2. Retro Utopia Aesthetics - Disruptive innovation opportunity: Develop new marketing strategies targeting consumers who seek nostalgic, future-oriented visual experiences.
3. Youthful Futurism - Disruptive innovation opportunity: Cater to the growing demand for products, services, and content that embody the optimism and aspirations of youth while embracing futuristic elements.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Collaborate with retro utopia photographers to create fashion lines that blend vintage and futuristic styles.
2. Interior Design and Décor - Disruptive innovation opportunity: Design and market retro-futuristic furniture and home decor that appeals to consumers seeking a nostalgic yet modern aesthetic.
3. Media and Advertising - Disruptive innovation opportunity: Incorporate retro utopia aesthetics into advertising campaigns and digital content to attract younger audiences with a desire for unique and visually striking imagery.
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