This Technology Helps Businesses Track Pedestrian and Vehicle Traffic
Katherine Pendrill — June 24, 2015 — Tech
References: placemeter & techcrunch
'Placemeter' is a new type of technology that uses computer vision to track retail traffic. The technology is intended for urban businesses that want to track the number of people and cars passing by their businesses.
To use the Placemeter technology, businesses must pay a monthly fee to the company. They can then purchase a Placemeter camera or use their own IP cameras to monitor a specific measurement point of their choosing. These cameras are then synced to Placemeter’s cloud backend, which uses computer vision technology and a series of smart sensors to track the number of pedestrians and vehicles passing by the cameras.
While the retail traffic tracking technology is still in its beta stage of testing, the company is already collecting data in New York, Philadelphia, Boston, Montreal and Tokyo.
To use the Placemeter technology, businesses must pay a monthly fee to the company. They can then purchase a Placemeter camera or use their own IP cameras to monitor a specific measurement point of their choosing. These cameras are then synced to Placemeter’s cloud backend, which uses computer vision technology and a series of smart sensors to track the number of pedestrians and vehicles passing by the cameras.
While the retail traffic tracking technology is still in its beta stage of testing, the company is already collecting data in New York, Philadelphia, Boston, Montreal and Tokyo.
Trend Themes
1. Retail Traffic Tracking - Disruptive innovation opportunity: Develop advanced analytics and predictive models to optimize store traffic flow and enhance customer experience.
2. Computer Vision Technology - Disruptive innovation opportunity: Integrate computer vision technology into various industries for real-time data collection and analysis.
3. Smart City Infrastructure - Disruptive innovation opportunity: Implement intelligent traffic monitoring systems to enhance urban planning and optimize transportation networks.
Industry Implications
1. Retail - Disruptive innovation opportunity: Leverage retail traffic tracking technology to drive foot traffic and improve conversion rates.
2. Surveillance and Security - Disruptive innovation opportunity: Apply computer vision technology to enhance surveillance systems and enable proactive threat detection.
3. Smart City Solutions - Disruptive innovation opportunity: Integrate retail traffic tracking technology with smart city initiatives to optimize urban infrastructure and resource allocation.
4.1
Score
Popularity
Activity
Freshness
