This Stone Fresh Location in Shanghai Mimics Outdoor Fun
Michael Hemsworth — January 18, 2016 — Art & Design
References: triadchina.asia & contemporist
When it comes to retail design, it's one of the most important ways that brands can interact without saying a word to a prospective customer. As such, this Stone Fresh location in Shanghai is designed to mimic the great outdoors in a playful and relaxing way to help create a more inviting experience for customers.
Featuring an open concept retail design that incorporates geometric trees and picnic benches with a modern twist, the Stone Fresh location is whimsical and utilizes a number of bright, whimsical colors.
Designed by the design firm TRIAD China, this Stone Fresh location is the first of two locations that are planned for the brand's foray into the Chinese market that are sure to delight customers.
Featuring an open concept retail design that incorporates geometric trees and picnic benches with a modern twist, the Stone Fresh location is whimsical and utilizes a number of bright, whimsical colors.
Designed by the design firm TRIAD China, this Stone Fresh location is the first of two locations that are planned for the brand's foray into the Chinese market that are sure to delight customers.
Trend Themes
1. Nature-inspired Retail - Design retail spaces that mimic natural surroundings to provide an inviting and playful atmosphere for customers.
2. Open Concept Retail - Incorporate unconventional design elements to create unique and memorable experiences for customers that encourage them to explore the retail space.
3. Whimsical Branding - Use bright, playful colors and geometric shapes to convey a brand's lighthearted and fun personality and attract shoppers seeking a unique shopping experience.
Industry Implications
1. Retail - Retail businesses can innovate the in-store experience by incorporating playful and unconventional design elements that transform their space into a unique customer destination.
2. Hospitality - Hotels, bars, and other hospitality venues can take inspiration from these nature-inspired designs to create inviting and memorable experiences for their guests.
3. Event Planning - Event planners can use these whimsical design elements to create playful and engaging atmospheres for corporate events and parties that leave a lasting impression on attendees.
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