Adobe Focuses on Restored Family Photos for Hurricane Victims
Justin Lam — February 1, 2018 — Social Good
Adobe and its student program have restored family photos destroyed in the wake of Hurricane Harvey. This initiative began after Hurricane Harvey, with volunteers distributing the photos over Christmas. This program was run with the help of Adobe's student program -- something established under the brand's 'The Future Is Yours' campaign -- which sought to teach high school students integral Adobe skills. Students and local San Antonio volunteers joined forces for this project with efforts continuing into February 2018.
Much of the photo restoration was carried out by the Adobe student and local volunteers from the San Antonio area. Rips, tears, color, damage, contrast damage and water damage were all fixed with a focus being on photos that could not be replaced. According to Jayson Ortel, social strategist at Adobe, “By restoring water-damaged photos and memories, they return some hope to people who have a long way to go to rebuild.” The project shows a distinct compassion from Adobe as well as the power of restored family photos.
Much of the photo restoration was carried out by the Adobe student and local volunteers from the San Antonio area. Rips, tears, color, damage, contrast damage and water damage were all fixed with a focus being on photos that could not be replaced. According to Jayson Ortel, social strategist at Adobe, “By restoring water-damaged photos and memories, they return some hope to people who have a long way to go to rebuild.” The project shows a distinct compassion from Adobe as well as the power of restored family photos.
Trend Themes
1. Photo Restoration - Opportunity for businesses to offer photo restoration services for disaster-stricken communities.
2. Volunteer Initiatives - Potential for companies to create volunteer programs to restore and distribute family photos for those affected by natural disasters.
3. Community Engagement - Companies can build goodwill and brand loyalty by engaging in projects that restore and preserve treasured family photos.
Industry Implications
1. Photography Services - Disruptive innovation opportunity for photography studios to expand their offerings to include photo restoration services.
2. Technology and Software - Tech companies can develop AI-powered software tools that automate and enhance the photo restoration process.
3. Non-profit Organizations - Opportunity for charitable organizations to partner with businesses and provide photo restoration services to communities affected by natural disasters.
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