American Express Launches a Restaurant Booking Service
Daniel Johnson — November 28, 2019 — Business
References: about.americanexpress & mobilemarketer
American Express revealed a new restaurant booking service, which can be accessed through the company's app. The restaurant booking service will give Platinum Card and Centurion members access to over 10,000 restaurants around the world. The new feature is possible through the purchase of various reservation platforms including Resy, Pocket Concierge and Cake Technologies.
Dining is one of the biggest expenses for American Express credit card owners, and the new feature will make it easier for customers to book reservations. Additionally, the new service could entice consumers to choose American Express over other credit card providers. The feature could also be popular among those who travel a lot, or those who often book reservations through their phone.
Image Credit: American Express
Dining is one of the biggest expenses for American Express credit card owners, and the new feature will make it easier for customers to book reservations. Additionally, the new service could entice consumers to choose American Express over other credit card providers. The feature could also be popular among those who travel a lot, or those who often book reservations through their phone.
Image Credit: American Express
Trend Themes
1. Mobile Restaurant Reservations - Mobile restaurant reservation services are becoming increasingly popular, providing convenience and flexibility for diners.
2. Credit Card Loyalty Programs - Credit card companies are expanding their loyalty programs with added benefits such as exclusive access to restaurant reservations.
3. Integration of Reservation Platforms - Companies are acquiring reservation platforms to enhance their services and provide a seamless booking experience for customers.
Industry Implications
1. Hospitality - Restaurants and hotels can leverage mobile reservation services to attract and retain customers, creating a competitive advantage.
2. Credit Card and Payment Services - Credit card companies can differentiate themselves by offering exclusive restaurant booking services through their platforms.
3. Technology - Reservation platforms are a growing industry that offers opportunities for innovation in optimizing the booking process and user experience.
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